Electronic commerce is a type of business in which all transactions are carried out online and the seller and buyer do not meet in person, as in traditional commerce. E-commerce has been steadily increasing over the last decade, and it is now a popular method of shopping in many parts of the globe. As more businesses are switching to online sales, their sales strategies are adapting to the needs of their online customers, including customers demographic and psychographic characteristics. Therefore, in an effort to understand and compare the segments of online shoppers, this research aims on understanding the profile of online shoppers and their implications on online shopping in Albania. The particular interest of this study is to understand the characteristics and profiles of the online shoppers for marketers in virtual business in Albania. The target respondents of the study were internet users located in the city of Berat and a survey questionnaire was used to collect the data from 389 respondents. The sample selection is probabilistic with 95% reliability level and 5% margin of error as the total population of the city of Berat is 119,450 inhabitants. The reliability analysis based on Cronbach Alpha test and Chi square test were used to test the hypotheses and the statistical program Spss 24 for data processing and analysis. The findings reveal that most of the online shoppers are females, between the age of 20 to 24 years old, have a university degree, and an average monthly income of up to 61. 000 All and tend to buy products at average prices. The research findings on online shoppers profile further indicate that gender does not affect the frequency of online shopping ; trust does not affect the frequency of online shopping; but price affects the frequency of online purchases. Thus, online businesses should focus on convenience, price, branding to impact online shoppers. The implications of the findings for practice are further discussed.

Education in Albania was modernized and took the example of Western countries, applying Western texts because, during the Communist period, many fields of study were forbidden because they had a Western approach. This study aims to highlight the application of interactive teaching methods and the impact these methods have on increasing interest in the field of study. This was done through the questionnaire developed among 110 students of the Marketing Scientific Master Faculty of Economics at the University of Tirana. Of these, 60 students belong to the academic year 2018-2019 and 50 to the academic year 2019-2020. The analysis of the study is based on correlation, significance analysis, reliability analysis, regression, Anova test, and Mann-Whitney test. The study has resulted that women are the ones who prefer this study cycle the most; the average of the students who follow this study cycle is about segment 7.1-8. Finding yourself in a subject affects the willingness to attend an hour of lecture, and information about interactive teaching methods affects the willingness to attend an hour of class. Between students of two academic years, study hours are the same during the week.

Examining the reasons why Albanians use internet banking services is the focus of this paper. Due to recent technological developments, Albania's banking industry is utilizing technology for an increasing number of banking procedures. We started by presenting some of the key elements that have been identified as having a significant impact on the literature regarding the adoption of online banking, including demographic, socioeconomic, and other elements based on the technology adoption model (TAM). For our empirical research, we used primary data that was collected through surveys that various bank customers in Albania completed. The decreased desire to utilize cash appears to be a key element influencing the rise in the usage of online banking applications and services. Other important factors are the application technical issues and reduction of banking operations time as well as the application security level. The findings of this study will help banks better understand their customers' needs and will provide them with suggestions on how to make technology development plans easier.