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Using a combination of descriptive statistics, sentiment analysis and close readings of a collection of 74,336 Swedish tweets, this article explores the platform usage patterns of users who are influential in a Swedish far-right discourse on Twitter and how these users help to (re)produce far-right discourse. Specifically, it focuses on their use of platform functions and on language use. The analysis shows that influential users have a narrow focus in terms of the content they post and how they profile themselves. They are highly active, have more followers and produce more original content than other users. Surprisingly, while previous research has found that emotionally charged tweets are retweeted more and that highly popular and influential Twitter users tend to express more emotion while tweeting, influential users in this dataset often posted far-right content concealed as neutral, factual statements. This use of seemingly neutral language creates an inclusive far-right context, lets influential users evade responsibility for their content as well as facilitates more overtly hateful interpretations.

This article analyses the discursive representations of trans people in 15,901 mainstream Swedish newspaper articles between 2000 and 2017 using topic modelling and critical discourse analysis. Drawing from critical perspectives on gender it was found that the articles to various degree assisted in maintaining heteronormativity. The discursive strategies employed by the journalists included trivialisation of trans expressions as dress-up and incorporation of them within binary stereotypes. Trans people were also excluded and deemed as deviant in some articles through insensitive gender descriptions and descriptions. Through the voices of experts, trans people were silenced and pathologized and while some representations of trans people were meant to empower, and offered a slightly less rigid view on gender, these articles too reinforced heteronormativity through continuous referral to binary gender.

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