Visual organizational research has burgeoned over the past decade. Despite an initially hesitant engagement with visuality in organization and management studies, it is now only proper to speak of a ‘visual turn’ in this domain of scholarly inquiry. We wish to take the opportunity provided by the Perspectives format to engage with prominent work published in Organization Studies, in appreciation of the diversity of approaches to the visual in organizational research, and highlight some generative tensions across this body of work. In particular, we have scrutinized six articles based on their treatment of signification (how the visual mode enables meaning-making and meaning-sharing in and around organizations), manifestation (how visual organizational artefacts and their properties relate to affordances) and implication (how visualization practices produce organizational outcomes). Inspired by the frictions and gaps across these articles, we developed three distinct perspective shifts that highlight the importance of the invisible, the immaterial and the performance within visualization. We conclude with a comparative matrix that maps different conceptualizations of visualization, and suggest opportunities for future research based on how we see the field of visual organizational studies evolving.
This study explores the risks and consequences of the reliance on visualizations in performance measurement for the sake of the simplicity and actionability of performance information. Despite the mounting interest in the visual aspects of accounting, little is known about what can happen when visuals are so embedded in organizations that they become a key semiotic resource for communicating performance measurement information. Theoretically, we draw from multimodality research to unpack how different semiotic modes (i.e., visuals, text, and numbers) interact in organizational meaning-making. To explore these issues, we conducted a study of the visual practices of one of the largest infrastructure megaprojects in the UK. The paper makes two contributions. Our first contribution consists of qualifying what we call the lure of the visual: A seemingly paradoxical process whereby the increasing ubiquity and reliance on visuals in an organization induces the trivialization of performance measurement visualizations and limits the communicative opportunities they offer to users. In so doing, we offer a substantive qualification of the risks and consequences of visual approaches to performance measurement. Our second contribution to the accounting literature is the theorization of how multiple semiotic modes can interact in performance measurement. We theorize three multimodal relationships between visuals, numbers, and text that shed new light on how performance measurement artifacts generate meaning in organizations.
The visualization of ranking information in global public policy is moving away from traditional "league table" formats and toward dashboards and interactive data displays. This paper explores the rhetoric underpinning the visualization of ranking information in such interactive formats, the purpose of which is to encourage country participation in reporting on the Sustainable Development Goals. The paper unpacks the strategies that the visualization experts adopt in the measurement of global poverty and wellbeing, focusing on a variety of interactive ranking visualizations produced by the OECD, the World Bank, the Gates Foundation and the 'Our World in Data' group at the University of Oxford. Building on visual and discourse analysis, the study details how the politically and ethically sensitive nature of global public policy, coupled with the pressures for "decolonizing" development, influence how rankings are visualized. The study makes two contributions to the literature on rankings. First, it details the move away from league table formats toward multivocal interactive layouts that seek to mitigate the competitive and potentially dysfunctional pressures of the display of "winners and losers." Second, it theorizes ranking visualizations in global public policy as "alignment devices" that entice country buy-in and seek to align actors around common global agendas.
research focuses on the role of quantification and metrics as tools that actively shape organising processes and policy in response to grand social challenges. Rather than examining metrics as merely providing 'evidence' for managers and policy makers, his research places numbers and visualisations in the foreground to understand how notions of knowledge, innovation and accountability are constructed and practiced in such settings.Dr Matteo Ronzani's research focuses on the roles of visualisations and material artefacts in processes of organising and on how metrics and indicators are implicated in the making of transnational governance. ABSTRACTIn this study, we explore how thinking infrastructures can orchestrate collective sensemaking in unstable and socially contested environments, such as large-scale humanitarian crises. In particular, drawing from recent interest in the role of artefacts and infrastructures in sensemaking processes, we examine the evaluative underpinnings of prospective sensemaking as groups attempt to develop novel understandings about a desired but ambiguous set of future conditions. To explore these theoretical concerns, we conducted a detailed case study of the unfolding challenges of managing a large-scale humanitarian crisis response. Our study offers two contributions. Firstly, we develop a theorization of the process through which performance evaluation systems can serve as thinking infrastructures in the collaborative development of new understandings in unstable environments. Secondly, our study sheds light on the practices that support prospective sensemaking through specific features of thinking infrastructures, and we unpack how prospective and retrospective forms of sensemaking may interact in such processes.
In this article, we explore some of the barriers that prevent learning about grand challenges. By grand challenges, we refer to transformational social and environmental issues and the critical barriers toward addressing them. Despite recent research contributions, initiatives, and calls for action to focus on such concerns, relatively little is known about the different barriers that hinder learning about grand challenges. To explore these issues, we draw from Rayner's (2012) concept of uncomfortable knowledge, defined as knowledge that is disagreeable to organizations because it may challenge their value base, self-perception, organizing principles, or sources of legitimacy. Focusing on the example of recent programmatic attempts to advance "responsible education" in business schools, we identify three barriers to learning about grand challenges: Cognitive overload, emotional detachment, and organizational obliviousness. We conclude by outlining several implications on how to overcome these barriers, adding to recent academic and policy debates on how to make
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