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When consumers choose to abstain from purchasing meat, they face some uncertainty about whether their decisions will have an impact on the number of animals raised and killed. Consequentialists have argued that this uncertainty should not dissuade consumers from a vegetarian diet because the "expected" impact, or average impact, will be predictable. Recently, however, critics have argued that the expected marginal impact of a consumer change is likely to be much smaller or more radically unpredictable than previously thought. This objection to the consequentialist case for vegetarianism is known as the "causal inefficacy" (or "causal impotence") objection. In this paper, we argue that the inefficacy objection fails. First, we summarize the contours of the objection and the standard "expected impact" response to it. Second, we examine and rebut two contemporary attempts (by Mark Budolfson and Ted Warfield) to defeat the expected impact reply through alleged demonstrations of the inefficacy of abstaining from meat consumption. Third, we argue that there are good reasons to believe that single individual consumers-not just individual consumers taken as an aggregate-really do make a positive difference when they choose to abstain from meat consumption. Our case rests on three economic observations: (i) animal producers operate in a highly competitive environment, (ii) complex supply chains efficiently communicate some information about product demand, and (iii) consumers of plant-based meat alternatives have positive consumption spillover effects on other consumers.

Skeptics of the moral case against industrial farming often assert that harm to animals in industrial systems is limited to isolated instances of abuse that do not reflect standard practice and thus do not merit criticism of the industry at large. I argue that even if skeptics are correct that abuse is the exception rather than the rule, they must still answer for two additional varieties of serious harm to animals that are pervasive in industrial systems: procedural harm and institutional oppression. That procedural and institutional harms create conditions under which abuse is virtually inevitable only increases the skeptic’s burden.

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Long Shots, this chapter acknowledges the value of certain aspects of Effective Altruism’s methods but considers two potential critical concerns. First, it isn’t always clear that EA succeeds in doing the most good, especially where long shots like foiling misaligned AI or producing meat without animals are concerned. Second, one might worry that investing large sums of money in long shots like these, even if they do succeed, has the opportunity cost of failing adequately to combat systemic injustice in the shorter term. This chapter explains each of these reservations and goes on to suggest some exciting new initiatives—institution-building in Black veganism, higher education, and religious communities—that could mitigate these reservations, energize and diversify the movement, and remain true to the EA method of supporting underexploited but potentially high-impact causes that produce nonfungible goods otherwise unlikely to be funded.