Since becoming a UNESCO ‘City of Music’ in 2008, Glasgow has sought to develop the tourism potential of its music scene. As potential beneficiaries, accommodation providers have facilitated the development of music tourism initiatives within the city, strategically positioning themselves as ambassadors for the city’s music. This article considers how three Glasgow hotels ‘curate’ the musical life of the city, presenting themselves as facilitators of cultural experiences rather than mere service providers. We draw on interviews alongside an analysis of marketing discourse to show how this approach is reflected in the physical space of hotels, recruitment practices, and the language of promotional materials. Arguing that the packaging of musical experience often implies an instrumentalist understanding of music’s cultural value, we consider what it means for music to be re-imagined as an ‘experience’, and how music’s value as a resource for self-construction is articulated within the discourse of contemporary tourism.

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This article considers the sonic construction of place in English folk music recordings. Recent shifts in the political context have stimulated renewed interest in English identity within folk music culture. Symbolic struggles over folk’s political significance highlight both the contested nature of English identity and music’s semantic ambiguity, with texts being interpolated into discourses of both ethnic purity and multiculturalism. Following research in popular music, sound studies and multimodal communication this article explores the use of field recording to explore questions of place and Englishness in the work of contemporary folk artists. A multimodal analysis of Stick in the Wheel’s From Here: English Folk Field Recordings (2017) suggests that a multimodal approach to musical texts that attends to the semantic affordances of sound recording can provide insight into folk music’s role in debates over the nature of English identity.