Belgium was one of the first European countries to establish a local ‘national’ branch of the global Indymedia network. The diversity of those involved in this ‘national movement’ ultimately turned out to be both the strength of the original website and the cause of its decline. Indeed, due to political and organizational disagreement, many activists decided to create their own ‘local’ Independent Media Centre (IMC). This article distinguishes two perspectives on the role of Indymedia: the political activists saw Indymedia as a means to an end, as an instrument to discuss strategies and tactics, and to coordinate social movements and grassroots movements. The media activists, on the contrary, saw Indymedia as an end in itself, as a platform for civil society organizations to make their voices heard and facilitate democratic debate – in this vein, the experience of Indymedia.be was transformed into the alternative news site DeWereldMorgen.be.
This paper assesses if and how alternative news media manifest their counter-hegemonic potential within the current conjuncture of populist politics in Western liberal democracies. Based on the method of critical discourse analysis, it compares the ways in which the yellow vests movement is discursively (re)constructed by two Flemish legacy newspapers and five alternative news media. Analytically, it engages with an agonistic pluralist perspective. Findings show how both newspapers and alternative media reproduce the same discursive constructions that legitimize the yellow vests’ socio-economic and political grievances. What distinguishes alternative from traditional media is not so much their counter-hegemonic potential but their ideological crystallization, as they reproduce only one discursive construction each. With legacy media now also operating as sites of contestation, this paper makes the importance of the role of political context all the clearer in the assessment of the counter-hegemonic potential of alternative news media.
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