Aim: To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries. Methods: A review was carried out of literature relating to health libraries using , ,  and Google. Results: Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation to health libraries. Conclusion:In increasingly complex health service and information environments, the marketing and promotion of library services is becoming more important if those services are to justify the resources given to them. Marketing techniques are equally applicable to physical and digital library services.

No abstract

No abstract

Abstract:This paper describes the process whereby a University Library investigated the value of its subject guides to its users. A literature review and surveys of library staff, library users and other libraries were carried out. Existing library subject guides and those of other higher education libraries were evaluated. . It now has four main sites and over 25,000 students, many of whom are part-time or studying at a distance from the University. Subject guides are seen as one of the ways that the library can support its range of users.The initial impetus was therefore to look at subject based guides.

The need for more research in nursing has been highlighted by many organisations and official bodies. However, there is evidence to suggest that many nurses involved in research are reluctant to use libraries. This study aimed to ascertain the attitudes of nursing researchers towards libraries by means of questionnaires and interviews. A five-page questionnaire was sent to 289 nursing researchers throughout the UK in July 1994. Common problems found by the researchers were lack of time to get to the library (67 per cent), the library not having the information required (60 per cent) and the library being too far away (40 per cent). The author suggests that nurses and researchers should work more in co-operation with the librarian.