Kopi Janji Jiwa is a fast-growing coffee shop chain in Indonesia. This research was motivated by external obstacles to the level of sales of the Promised Soul coffee caused by the Covid-19 pandemic. This is what makes one of the soul's promise coffees engaged in the coffee shop setting up marketing communication strategies during the Covid-19 pandemic. By using marketing communication strategies and theories and qualitative descriptive methodologies as well as non-participant observation techniques and in-depth interviews, it is found that the research results of Kopi Promise Jiwa maximize marketing communication strategies through digital strategies by carrying out the concept of PENCILS (Publications, Events, News, Community Involvement, Identity). Media, Lobbying and Social Investment) and digital media strategy. The results of the study found that in Publications Kopi Janji Jiwa conveyed a lot of information through its social media. Events are held consistently once a month with a different theme. News or news conveyed by Kopi Janji Jiwa to the mass media are also often seen in digital traces on search engines. The community found for the soul's promise coffee is often called #Temansejiwa. Media identity is carried out in the form of applying the image in each of the attributes used in its products. Lobbying and social investment are carried out in connection with promotions carried out by Kopi Promise Jiwa and other social activities.
Tujuan penelitian adalah ingin mengetahui efektivitas komunikasi antarpribadi perawat senior dan junior dalam perencanaan manajemen komunikasi terapeutik penyembuhan pasien di Rumah Sakit Jiwa Islam, Klender Jakarta. Metode penelitian menggunakan deskriptif kualitatif dalam tradisi fenomenologi. Oleh karena itu, digunakan unsur dramaturgis, mengenai dunia simbolik perawat senior dan junior di panggung depan dan panggung belakang. Dari hasil penelitian ditemukan adanya gangguan komunikasi akibat rivalitas perawat junior dan senior. Padahal, komunikator tidak hanya dituntut kapabilitas teoritis dan praktis saja, tetapi juga pengalaman terapis. Pengalaman yang sangat dominan aspek manajemen pesan ini dituntut koordinasi yang efektif. Hal ini mengingat demikian beragamnya spektrum psikologis pasien sebagai komunikan. Di panggung belakang, para perawat sebagai komunikator, dituntut kompetensinya dalam membuat perencanaan manajamen komunikasi. Di panggung depan, koordinasi dan konstruksi pembangkitan makna di benak komunikan juga dituntut kefektifannya. Oleh karena itu, komunikator dalam tim juga dituntut melakukan komunikasi antarpribadi yang efektif pula. Tidak hanya dalam mendiskusikan pelaporan dan koordinasi temuan dari hasil komunikasi terapeutik lapangan, tetapi juga pengungkapan diri antarpribadi komunikator. Maksudnya, secara psikologis, mereka harus siap, tidak membawa masalah dan motif apapun pada saat melakukan komunikasi terapeutik, sehingga bisa melakukan pengelolaan kesan yang sabar, telaten dan penuh kerelaan.
Virus Corona Disease 19 pertamakali masuk di Indonesia tanggal 02 Maret 2020. Hingga Maret 2021 sudah menginfeksi lebih dari 1 juta masyarakat Indonesia. Virus yang menyerang pernafasan ini membuat siapapun yang terpapar merasa khawatir. Pasalnya kekhawatiran tersebut diakibatkan belum ditemukannya obat yang ampuh melawan virus covid-19. Banyak dari para penyintas Covid-19 mengubah perilakunya berdasarkan pengalaman yang dialaminya saat terpapar Covid-19. Penelitian ini bertujuan untuk mengetahui bagaimana motif penyintas Covid-19, makna Covid-19 dan pengalaman komunikasi penyintas Covid-19 ketika telah dinyatakan sembuh. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Peneliti menggunakan teknik purposive sampling dalam penelitian ini sehingga Subjek atau informan dalam penelitian ini berjumlah 6 orang berdasarkan kriteria yang telah peneliti tentukan di awal. Pengumpulan data dalam penelitian ini dilakukan dengan mewawancarai informan, observasi di lapangan, dan studi pustaka. Hasil penelitian ini menunjukkan bahwa motif sembuh para penyintas Covid-19 terdiri atas motif because of yang meliputi motif keluarga dan motif in order to atau motif harapan ketika sembuh yang meliputi gaya hidup sehat, menjadi pribadi yang lebih baik lagi, dan menjadi relawan Covid-19. Adapun temuan dari makna Covid-19 yang ditemukan pada penyintas Covid-19 memaknai bahwa Covid-19 merupakan sebuah penyakit Flu biasa namun mengerikan yang saat ini tengah beredar di masyarakat.
The aim of this research is to know the construction of the reality of the reporting on the integrity of the KPK from the framing of online media Kompas.com and Detik.com. The paradigm used is constructivist, with the Entman’s framing analysis method, which means that it is preceded by the assumption that reality tends to have multiple faces (multiple reality). Therefore, this research will have a theoretical contribution to the public's understanding about the construction of mass media reality, and public awareness that the aspects of corruption prevention must be started by the actors of KPK itself (the issue of integrity), as well as for strengthening the anti-graft institution. The results showed that the reality construction formed by excellent reputation media such as Kompas.com and Detik.com will gain high public trust, especially in disclosing information on important state institutions, such as KPK. The similarity construction is related to the public criticism and demand about the existence of KPK as Supervisory Board; on the contrary, it oftentimes still stained by the violation allegation of the ethical code of its leaders. Moreover, there was internal conflict, decreased performance and public pessimism. As for the difference, Kompas.com built a positive image by the KPK's actions in overseeing state institutions and investigating several cases, while Detik.com delivered content on sympathetic social action, coordination with regional leaders, appreciation for the existence of KPK by a popular state figure.
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