The development of the creative economy of the creative industry has currently faced challenges and obstacles, in the midst of the challenges of an increasingly global economy, one of the potentials of the creative economy is a community group in coastal areas, a mangrove group in Pangkalan Jambi Village, Bengkalis Regency, Riau Province, existing in Indonesia. This study aims to determine the model of governance capacity in empirical studies and forms of community creative economy implementation in mangrove groups in coastal areas. This study uses mix method research by conducting quantitative and qualitative analysis. The results of this study state that the governance capacity with indicators of institutional capacity and governance performance. This finding brings the main recommendations to improve the governance of farming communities through self-help partners from various sectors. Keywords: governance capacity, creative economy, society