Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of neuroimaging and physiological tools are currently used in the marketing mix, and highlights the neural responses of consumer’s behavior (e.g., emotions, attention, motivation, reward processing, and perception) to be considered in the marketing mix. This study followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework to select relevant documents for this article. In this study, 106 articles and review papers were extracted and analyzed from the Web of Science database to fill the gap in the literature. We found that 10 tools have been used in studying the marketing mix, such as advertising, brand, price, and product). For example, electroencephalography was the most applied tool, while advertising was the most marketing mix employed. We also found that the frontal and temporal gyri were correlated with pleasure/displeasure and high/low arousal. The occipital lobe is linked to attention processes, while the hippocampus relates to long and short-term memory. Such findings provide valuable insights into the neural responses in marketing mix research.

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The epidemic of Covid-19 has a significant impact on demand for vegetable oils, especially palm oil. On a worldwide scale, numerous countries have implemented lockdowns, resulting in the closure of businesses, including the transportation and food industry. Malaysian palm oil industry is primarily reliant on manual labour. Due to total lockdown, workers have suffered many kinds of impacts that affected significantly on the production of palm oil in Malaysia. It also causes the supply chain of palm oil to be disrupted and having a shortage. Hence, current research aims to review the performance of the Malaysian palm oil industry during the epidemic. This research also identifies the impact of epidemic Covid 19 on the Malaysian palm oil industry. This research may help agencies and parties related to the Malaysian palm oil industry to overview and plan the industry sustainability.

Kajian ini merupakan sebuah sorotan kajian mengenai integriti. Integriti merangkumi pelbagai nilai murni termasuk kesopanan, ketepatan, kebolehpercayaan, ketekunan, kemuliaan, kesederhanaan, ketinggian peribadi, jujur, ikhlas, amanah, berpegang pada janji, bercakap benar, dan pelbagai sifat positif lain. Akan tetapi, sesuatu organisasi tidak mampu mencapai kecemerlangan jika berlaku masalah dalaman yang berpunca dari integriti atau jika terdapat pengaruh luar yang tidak diselesaikan berikutan kelemahan institusi itu sendiri. Kebanyakan masalah integriti yang dibangkitkan adalah merujuk kepada hal-hal yang remeh yang sering berkait dengan bidang masing-masing, walau bagaimanapun, ia tetap salah dan perlu diperbetulkan. Oleh itu, terdapat keperluan terhadap mengenal pasti punca kelemahan pembudayaan dan penguatkuasaan integriti dalam sesuatu organisasi, khasnya dalam diri masyarakat. Hasil dari permasalahan yang berbangkit ini, dua kemungkinan telah digariskan yang bertujuan membincangkan faktor isu ini sukar menunjukkan yang ianya akan berakhir. Hasil sorotan kajian mendapati, pengetahuan dan pembudayaan tentang isu integriti dilihat menjadi kelemahan ketara dalam kegagalan pengaplikasian integriti dalam pekerjaan. Oleh itu, kefahaman tentang konsep integriti seorang kakitangan adalah perlu bagi memperlihatkan keselarasan antara kata-kata dengan perlakuan, bertindak bersandarkan kepada prinsip moral, etika dan undang-undang, serta mengutamakan kepentingan umum melebihi kehendak diri dan melakukan kerja dengan komprehensif, holistik dan relevan. Selain itu, budaya organisasi berlandaskan piawai etika yang tinggi harus menjadi penggerak dan pengaruh positif kepada amalan tingkah laku beretika dalam kalangan pekerja.

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