Super stores are playing a key role in the field of shopping in Bangladesh. The popularity of super stores is increasing day by day in our country and consumers are becoming more habituated to buying from here. Today's consumers are also very much concern about food items. They want fresh, hygienic and healthy foods. So, super stores have become a great source for the consumers to get these items of foods. This paper is an attempt to investigate the factors that affect consumer impulse buying behavior at superstores in Bangladesh. Survey methodology was used to collect the data from 100 respondents by adopting simple random sampling technique. The study found that many factors were responsible for this changing buying behavior such as: in store atmosphere, point of purchase display, convenience, location, product characteristics, product quality, availability of branded items, store size, store image, variety seeking, discounts, stock outs, packaging, in store display etc. All of the characteristics are subject to consideration while making a purchase. Specifically planned purchase, generally planned purchase, substitute products all have an impact on impulse buying. The paper will be useful for marketing practitioners and researchers towards comprehensive understanding of the consumer's impulsiveness.

Unlike other living creatures, human being requires an authentic life to reflect the true self and independence. Due to the limitations and complicacies of life, either personal or from the surroundings, people sometimes play inauthentic roles and express inconsistent statements. Wilde’s play ‘The Importance of Being Earnest’ represents the same situation where two protagonists Jack Worthing and Algernon Moncireff frequently change their valid identity and address for abundant freedom and worldly pleasure. Considering two fundamental existentialistic concerns such as authenticity and inauthenticity along with qualitative and descriptive analysis method, the study evaluates how authentic or inauthentic decisions Algernon and Jack have made to transform their long carried name, definite identity and diversified location. It highlights how Wilde’s major characters are intertwined with complicated relationships affecting self-motivated decision, choice and freedom. Nevertheless, the study takes into account all the self-contradictory commitments of both Algernon and Jack Worthing and their ridiculous attitude towards religious perception. Finally, it inspects the authenticity of the name “Earnest” for what both Cecily Cardew and Gwendolen Fairfax always feel an inexorable urge and fervor.