Social Network has enabled a significant growth in our daily interaction with each other. As we spend a considerable amount of time on this platform, it now plays a big role in consumer purchase decision-making journey where teens are considered as the changing agent. Hence, brands are increasingly trying to engage consumers, especially teens through social networking platforms. However, the space is much cluttered as numerous activities are taking place there. The purpose of the study is to find out the activities in Social Networking Sites that the brands should leverage to make an impact on purchase decision among the teens of Dhaka. Online Peer Communication, Social Networking Groups, Brand Fan Pages and Advertising on Social Networking Sites are considered as antecedents and Purchase Decision is considered as outcomes. Hypotheses have been developed accordingly and tested through applying Structural Equation Modeling with AMOS 20. A survey was conducted among 381 college and university students across Dhaka city. The research findings reveal that the Social Networking Groups, Brand Fan Pages and Paid Advertising have an influence on Purchase Decision. Surprisingly, Online Peer Communication came insignificant. The research findings provide media investment management guidelines to the advertisers who are willing to promote their brands through Social Networking platforms.

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In Bangladesh, the total domestic clothing market is not small. Especially women's clothing market is much bigger than others. There is a significant impact of mother-daughter co-shopping on women's clothing purchasing. But unfortunately, no brand line has been started, or no branding strategy has been taken on targeting this huge market segment. Traditionally there is a trend of mother-daughter co-shopping, not only in Bangladesh but worldwide. And usually, when family shopping occurs, women of the families do this shopping, where the mother, daughter, and sisters are present in that shopping. So, it is very typical that mother-daughter will go shopping together whereas male persons of the family do not usually do their shopping together. A male person used to go shopping most of the time individually. So, it can easily be said that there is a vast market potential for this mother-daughter co- shopping. This report will identify the market potentials, impacts, challenges, and solutions of mother-daughter co-shopping branding in Bangladesh. This report has been made based on 30 women interviews from different shopping malls in Dhaka and market analysis from various market reports on the domestic clothing market.

This study examines the challenges faced by urban women entrepreneurs in Bangladesh and explores the preparations necessary for their development. Interviews were conducted with 95 urban women entrepreneurs from various backgrounds and business ownership. The research found that personal challenges, such as financial constraints and work-life balance, were prominent among the respondents. The entrepreneurs received significant support from their families but faced limitations in terms of financing options. Limited knowledge about external financing and a lack of promotional funds and marketing knowledge were also observed. Additionally, the study revealed that entrepreneurs lacked a set business plan and faced difficulties in maintaining day-to-day business operations. The societal outlook and the lack of legal, technical, and networking support were identified as barriers to their growth. The research suggests that increased exposure and awareness of business preparations, managerial practices, project planning, and financial planning can better equip urban women entrepreneurs to expand their businesses.