The article aimed to make a critical investigation and analysis on working from home vs learning from home during the COVID-19. Small-scale research was conducted only targeting parents (having at least one school going child) to capture the view of how they deem the concept of working from home vs learning from home and whether there are any reservations among both concepts. The findings from the 36 respondents’ feedback suggest that parents often prefer working from home (wherever possible) but the same parent does not want their child to learn from home. The research shows that most parents believe remote working leads to higher productivity and leads to cost-effectiveness and remote learnings deteriorate creativity.

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Innovation management is a prime concept of making changes and innovations in the business to make the business globally famous. The conceptual understanding of the innovative strategies has been covered in this book. Besides this, the discussion of key elements and the challenges a company might face to implement innovation has been discussed here. Identification and discussion, including the application of the innovation, have been covered here. The impact of the implementation of innovation-based managerial theories as well as practices have also been evaluated within the study to develop a critical understanding of business proceedings.

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For firms, digital marketing is revolutionary and machine learning has profoundly transformed the future of digital advertising. This chapter looked at the possible influence of digital marketing on organisations and the many tactics that may be employed in this chapter. The necessity to integrate digital marketing into a company's entire business plan is also emphasised, as are research gaps for successful digital marketing tools, approaches, and procedures. Businesses in the present day may benefit greatly from digital marketing techniques, tactics, and tools. These low-cost strategies and resources have levelled the playing field in marketing between large corporations and startups. As a result, digital marketing with new concepts might be a game changer for these emerging businesses. This chapter will do comprehensive research and critical analysis to find the best effective digital marketing tactics, approaches, and tools for small and medium-sized businesses.