The rise of digital technologies and social media platforms has been linked to changing forms of work, as well as the mainstreaming of pornography and a ‘porn chic' aesthetic. This article examines some of the ways in which these themes coalesce, and interrogates the conceptual boundaries of sexualized labour, extending beyond traditional organizational settings and into Web 2.0. The study explores performances of sexualized labour on social media by analysing visual and textual content from 172 female influencers on Instagram. This article contributes to the literature on sexualized labour in three ways. First, by demonstrating how sexualized labour is enacted across various forms of influencer labour, and how this relates to the attention economy and monetization. Second, by developing the extant conceptualization of sexualized labour and introducing connective labour as a required element to mobilize sexualized labour. Third, by opening up a critical analysis of what is meant by ‘sexualized' labour within a cultural context of pornographication.

This paper offers a critical review of the international literature on gender, disaster and rural masculinities. Empirical reference is made to bushfires in Australia, offering new evidence from the State of Victoria. Bushfires loom large in the Australian imagination and there is an increasing amount of research now being conducted in relation to bushfire events. A significant gap remains, however, with regard to the issue of gender. Despite increasing evidence that gender plays a significant role with reference to disaster risk assessment, preparation and response, a gendered analysis of bushfire preparation and response has not been a sustained research priority. Building on the writing of others, a critical assessment is provided of the concept of a specifically Australian, rural hegemonic masculinity as a possible way of better understanding the social dimensions of gender, and bushfire preparation and response in the Australian context. This conceptual consideration is extended to draw attention to the process whereby alternative conceptions of masculinities may emerge. This recognition provides a basis for further research on gender and disaster internationally.

In this article, we use feminist critical discourse analysis to examine online brothel reviews (148 reviews and 2,424 reply posts) of sex buyers in the context of debates surrounding harm minimization. Our findings show that sex buyers actively construct and normalize narratives of sexual violation and violence against women in licensed brothels through their language, referencing objectification, unsafe sex practices, and, in more extreme cases, rape to create a sense of community with other punters. Through this analysis, we challenge existing assumptions about harm minimization in systems of prostitution, which are legalized or fully decriminalized.

Emergency management organizations often have military‐based histories and continue to maintain militaristic styles of operation. Similar to the military, these organizations tend to be male dominated and culturally masculinized. The militarization and masculinization of rural fire services in Australia are generally unrecognized but highly important elements defining these organizations, and the example of the Country Fire Authority (CFA) is considered here. Using a cultural artefacts approach, historical and contemporary elements of the CFA's structure and practice are analysed using the concept of an ‘extremely gendered’ organization, with a focus on how the CFA is structurally and culturally gendered. We argue there is value in expanding the notion of ‘extremely gendered’ institutions beyond the military, to include other militarized organizations. Doing so not only helps to better understand and address resistance to change and gender equality measures, it also draws attention to the important role that such organizations play in the greater patriarchal order.