This research develops a multivariate system framework for assessing user satisfaction of public water utility organization in a developing country and predicts quality, quantity and overall user satisfaction for policy initiatives. The model framework is applied to the data collected by Public Affairs Centre (PAC) based on the Citizen Report Card approach pioneered by it. Wald test confirms that there exits cross equation correlation across quality, quantity and overall users' satisfaction dimensions. Based on the system model, the study identifies statistically significant factors that explain users' loyalty to express satisfaction and voice to express dissatisfaction of users. Policy initiatives are proposed on key factors to reduce voice factors set so that the service provider could improve its service delivery. The system model correctly predicts 85% of satisfied customers across quality, quantity and overall satisfaction dimensions.
This research addresses the problem of predicting the user’s responses through multivariate choice (MVC) and neural network (NN) frameworks for predicting quality, quantity and overall User satisfaction of public water supply organization, BWSSB (Bangalore Water Supply and Sewerage Board) in Bangalore - India for policy initiatives. The MVC study identifies statistically significant factors that explain users’ loyalty to express satisfaction and voice to express dissatisfaction. The MVC model correctly predicts 85% of satisfied customers across satisfaction dimensions. Wald test on 1940 responses confirms that there exits cross equation correlation across quality, quantity and overall Users’ satisfaction dimensions and thus appropriateness of MVC framework over traditional logit for predicting the user responses. NN framework outperforms the econometric model with 94% correct classification of user responses. The study opens up potential research opportunities for applying the advanced analytical frameworks for predicting user responses in various public and private settings for Policy initiatives so that the service providers could improve their service delivery.
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