In the last few years of research and innovations, lots of spatial data in the form of points, lines, polygons and circles have been made available. Traditional indexing methods are not perfect to store spatial data. To search for nearest neighbour is one of the challenges in different fields like spatiotemporal data mining, computer vision, traffic management and machine learning. Many novel data structures are proposed in the past, which use spatial partitioning and recursive breakdown of hyperplane to find the nearest neighbour efficiently. In this paper, we have adopted the same strategy and proposed a nearest neighbour search algorithm for k-dSLst tree. k-dSLst tree is based on k-d tree and sorted linked list to handle spatial data with duplicate keys, which is ignored by most of the spatial indexing structures based on k-d tree. The research work in this paper shows experimentally that where the time taken by brute force nearest neighbour search increases exponentially with increase in number of records with duplicate keys and size of dataset, the proposed algorithm k-dSLstNearestNeighbourSearch based on k-dSLst tree performs far better with approximately linear increase in search time.

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India is one of the most populous and diverse countries in the world. Its diversity is reflected by hundreds of languages spoken, tribes, religions, ethnicities, cultures, and social structures across the population of over one billion.Advertisements on social media platforms like Instagram have provided massive opportunities for today’s dynamic businesses to collaborate and develop strong networks with diverse target customers. This diversity could be very beneficial for India’s development and growth. But lack of inclusivity in advertising is a long-standing problem in India. Despite growing awareness, many minorities remain under or inappropriately represented. In managing brands and targeting consumers, advertising must understand and contend with India’s social and cultural diversity.The content published on the social platform should be diverse and inclusive of all sections of society because people want to see themselves represented in advertisements. However, if an advertiser fails to maximize inclusion by ignoring the fact that every brand and community are different, then they will also fail to maximize their campaign’s reach because brands that are inclusive in their marketing are viewed as more authentic and trustworthy.The purpose here is to discuss the different ways in which brands can successfully follow an Inclusive Approach. Being truly comprehensive on social media means finding ways to make gender, race, ethnicity, and age-inclusive content. Hence, the rise in inclusivity in Social Media Advertisements is the way ahead for the success of brands.