Abstract. This report presents experimental platform based on the design, development and performance characteristics of direct steam generation by non-tracking solar paraboloidal dish concentrating system. The performance of the concentrator is experimentally investigated with the water circulated as heat transfer fluid. The system is fabricated with highly reflective aluminium foil sheet. The experimental setup is placed in open, and the tests were carried out. The collector's efficiency was noted. The results are encouraging to provide the data for developing steam generation for rural application. The concentrated heat is absorbed by a copper tube which is made up of coil in a curved shape and it is fixed on solar trace path in which, it is eliminates tracking the sun in the east west direction and optimal tracking of the sun in the north-south to obtain maximum solar energy. The experimental results are taken on summer and cloud free days. The test results were measured 215 o C with solar steam conversion efficiency is 60-70% measured.