The research interest in some products is developing in lockstep with the global market need for electronics. However, research on electronic strategies or operational analysis is limited. LG has established an effective supply chain operations management system in this case study. Based on the Toyota Production System, LGE has developed proprietary operational management methods (LG Production System). This confluence of product architecture and operational processes are responsible for the company's globally competitive market position. This case study highlights the need of integrating both the business model and operational procedures for long-term competitive benefits.