Many foods have the potential to cause foodborne illness, however some pose a higher risk. Data were collected through the Foodbook study, a population-based telephone survey conducted between 2014 and 2015 that assessed 10,942 Canadians’ food exposures using a seven-day recall period. Nineteen foods included in the survey were identified as high-risk for common foodborne pathogens in Canada. Results were analyzed by age group, gender, region of residence, income, and education. Consumption proportions of high-risk foods ranged from 0.4% (raw oysters) to 49.3% (deli-meats). Roughly 94% of the population reported consuming one or more high-risk food in the past week. Certain high-risk food behaviors were associated with demographic characteristics. High-risk adults such as those 65 or older still report consuming high-risk foods of concern, including deli-meats (41.8%), soft cheeses (13.7%) and smoked fish (6.3%). Consumption of certain foods differed between genders, with males consuming significantly more deli-meats, hot dogs and raw/undercooked eggs, and females consuming significantly more pre-bagged mixed salad greens. The overall number of high-risk foods consumed was similar, with both genders most frequently consuming 3-5 high-risk foods. High-risk food consumption was seen to increase with increasing household income, with 14.2% of the highest income level consuming 6+ high-risk foods in the past week, compared to 7.1% of the lowest income level. If a respondent had heard of a risk of foodborne illness associated with a food, it did not impact whether it was consumed. Additional consumer food safety efforts put in place alongside current messaging may improve high-risk food consumption behaviors. Enhancing current messaging by using multi-faceted communications (e.g. social media and information pamphlets) and highlighting the large incidence and severity of foodborne illnesses in Canada are important strategies to improve behavior change.
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