During the past few years, there have been increasing discussions on the impact of brand in business units. Many researchers have concluded that the best way to increase sales is to introduce the brand in society. In this study, we consider the impact of brand identity on increasing product loyalty in one of Iranian dairy products. The proposed study is implemented in city of Tehran by choosing 475 people. The proposed model is analyzed using structural equation model and factor analysis. The results indicate that there is a direct positive relationship between brand and loyalty and a powerful brand could help setup a long-term relationship between customer and firm, which leads to brand loyalty. In other words, brand identity influences perception value, customer satisfaction, brand trust while perception value influences customer satisfaction and brand trust. In addition, customer satisfaction influences brand trust, brand trust influences customer loyalty and finally brand identity indirectly influences customer loyalty.
During the past few years, there have been increasing competitions in insurance firms around the world and most insurance firms try to find appropriate methods to reduce the cost of their products. In this paper, we perform an empirical investigation to find important factors influencing cost management in insurance industry. The proposed study of this paper detects five items including human productivity, economic inflation, competitions within industry, information technology and rate of damage paid to customers, which are effective on four important cost components. The implementation of analytical hierarchy process on ranking four cost components indicate that the amount of damage paid to customers is the most important factor followed by administration expenses, commission and advertisement.
These days, it is not possible to accomplish tasks without having productive relationships with the rest of the world. Although there are some evidences, which indicate informal organizations normally face some limitations on their return but there are also some studies suggesting that informal organizations are the best ways for making significant changes. Recently, many people have suggested that informal organizations provide good infrastructures for organization's workflow many conflict of interests could be solved using informal communications. News can be distributed in organizations through informal units much easier and it is easier to handle them. In this paper, we investigate the relationship between informal communications with leadership style in some of governmental organizations located in free islands of Chabahar, in south east part of Iran. The proposed model of this paper designs a questionnaire and distributes it among many people who are acting as managers in those firms. The preliminary results indicate that there is a positive and meaningful relationship between leadership style and informal relationships.
Bureaucratic corruption is an organizational phenomenon, which faces the trend of countries' development with serious problems. In spite of all planning and respects of countries to fight against this phenomenon, we are still observing its growth in various aspects of the community. The basic approach emphasized by present study is that it is necessary to establish a corruption prevention system whose central element is social culture and organizational culture rather than relying upon the trends based on punishment after corruption. To perceive the relationship between organizational culture and bureaucratic health of organizations, we used a field approach and selected four governmental organizations namely "governorship", "municipality", "traffic police" and "customs to gather the data. We used two questionnaires A and B to gather the data on organizational culture and the relationship between culture and corruption, respectively. Initially, by distributing questionnaire A, we evaluated all four organizations in a manner that two organizations have bureaucratic culture and two organizations with organic culture. Then, questionnaire B was distributed among employees and clients of studied organizations (to acquire realer information on bureaucratic health rate) to study the relationship between the type of organizational culture and bureaucratic health. Research statistical population consists of all employees and clients of bureaucratic organizations in Chabahar province located in south east of Iran. Statistical sample consists of 146 clients and 146 employees of all four studied organizations. The results from data analysis show that there is no significant relationship between organic or mechanic organizational culture and employees' bureaucratic health.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.