Small-scale businesses play a crucial role in the eco nomies of many developing countries like Turkey. For this reason, it is important to identify critical success factors (CSFs) for successful operation of small-scale businesses in every industry. This study identifies the factors that are critical for success in small hotel businesses. It focuses on CSFs perceived by small hotel managers/owners. The study was undertaken in the Aegean region of Turkey among 155 small hotel businesses. The empirical results indicated that the main critical factors were efficient use of the internet, service quality, financial performance, and marketing. Factor analysis showed that the use of the internet was the most important factor for small hotels. There were some different perceptions among managers/owners as to CSFs, depending on their educational background and work experience. Based on these findings, recommendations for successful small hotel operations are presented.

The aim of this study is to identify the relationship between the destination image perceived by domestic festival tourists visiting Burhaniye and their perceived values (PV) and behavioral intentions (BI). A research model was created to determine the relationships between variables in an equation model. The research findings showed that destination image (DI) positively affects the value of the perception of a destination and word-of-mouth communication. However, destination image had no effect on the intention to revisit. The value perceived from a destination positively affected the likelihood of revisiting and suggesting the destination to others. The results of the study are discussed, and limitations and suggestions related to the study are presented.

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