Events that deeply affect the world and the airline industry, such as terrorist attacks or disease outbreaks, are expressed as unexpected events since they are not predicted or desired events. The responses employed by airlines are of great importance for the future of airline companies for their survival. In this context, this study aims to reveal a strategic response repertoire that airlines can employ to sustain their existence in case of facing an unexpected events for the post-Covid-19 era. Studies on strategic responses during unexpected events were collected from WoS and Sciencedirect databases. These studies were analyzed and discussed under the themes of preparedness/resilience efforts, resume, exit, adaptation, and action, determined by the authors. The study is expected to guide airline companies on how to respond to various unexpected events post-Covid-19 period.
ÖZETHavayolu şirketleri her hatta uçmayı tercih etmemektedir. Havayolu şirketlerinin bir hatta I uçuş gerçekleştirmesi, öncelikle o hattın karlılığının ortaya koyulması ile mümkündür. Bunun için ise o hatta ait potansiyel yolcu talebinin bilinmesi gerekmektedir. Ülkemizde konu ile ilgili ender araştırma geliştirme çalışmalarından biri olan bu araştırmanın amacı, Eskişehir'de havayolu yolcu taşımacılığına olan potansiyel yolcu talebinin ölçülmesi ve kentin sosyal ve ekonomik gelişimine katkı sağlayacak çapraz havayolu uçuşlarının gerçekleşmesi için gerekli verileri karar ağacı modeli ile ortaya koymaktır. Karar ağacı modelini oluşturmadaki amacımız havayolu ile seyahat etme potansiyelinin yüksek olduğu kesimin belirlenmesidir. Sonuç olarak potansiyel yolcuların seyahat amaçları ve ulaşım bütçelerine bakılarak uçak ile seyahat etme oranının en yüksek olduğu yolcu kesimi tespit edilmek istenmektedir.
Anahtar Kelimeler: Havayolu yolcu potansiyeli, Karar ağacı, Yönetim, Eskişehir
APPLICATION OF A DECISION TREE ON THE DETERMINATION OF POTENTIAL AIRLINE PASSENGER DEMAND IN ESKİŞEHİR ABSTRACTAirline companies do not operate flights all routes. Making decision about operating a route depends on profitability of the route which has to be revealed in advance. In order to reveal profitability, demand of the route must be known. This research, which is rare in its area of research-development, aims to measure potential airline demand in Eskisehir and reveal data for initiation of direct flights which contribute the city both economically and socially. Decision tree model is used in the research. This model allows segmentation of population in terms of airline demand potential. In conclusion, segment of high level airline demand is determined in line with variables of purpose of travel and transportation budget.Keywords: Airline passenger potential, Decision tree, Management, Eskişehir
Deregulation and liberalization acts have contributed to the emergence of various airline business models (ABMs) in the airline industry by putting competition ahead. Influenced by catastrophic crises, increased competition, and changes in customer needs and expectations, airlines have had to innovate their business models or converge them with others over time. Thus, the topic of ABM has attracted tremendous scholarly attention. However, the extant literature lacks a visualized bibliometric study that investigates the evolution of ABM in depth. In this context, this paper employs a comprehensive visualized bibliometric analysis through CiteSpace software to present the evolution of the topic “airline business model” and its possible trends in the post Covid-19 era by benefiting 652 articles on ABMs published during the period from 1985 to 2021. The results reveal that studies on ABMs have increased, especially over the past few years, and Journal of Air Transport Management is the leader outlet preferred by authors on this topic. In addition, although studies on low-cost carriers have an obvious dominance over studies on other ABMs, the results provide some evidence that studies on long-haul business models will increasingly continue in the future.
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