This research identified the role of scientific publication in higher education level in which it has highly contribution on promoting university scientific reputation. It occurs because there are particular obstacles that happen with lecturers to conduct the research, therefore it creates the unproductive publication upon universities in which most of researchers from universities realized that it will not only give impact on universities but it will also impact on lecturers research activity performance. Thus, this study will investigate the role of scientific publication on promoting university reputation.
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