ABSTRAKEra digital telah mengubah gaya hidup masyarakat menjadi pengguna media sosial. Penggunaan media sosial menjadi meningkat dalam menyebarkan berita maupun dalam mencari berita. Informasi pariwisata dan berbagi pengalaman berwisata sering dilakukan oleh wisatawan melalui media sosial yang memicu ketertarikan calon wisatawan untuk berkunjung di suatu destinasi. Penelitian ini menganalisis dampak media sosial dan word of mouth terhadap over-tourism dengan pendekatan kuantitatif menggunakan alat analisis Smart PLS 3. Metode survey digunakan untuk menyebarkan kuesioner kepada 106 mahasiswa yang menggunakan media sosial dalam mencari informasi. Hasil penelitian ini menunjukkan bahwa media sosial dan word of mouth berpengaruh positif dan signifikan terhadap over-tourism. Artinya semakin banyak pengguna media sosial serta pelaku word of mouth memberikan kontribusi terhadap peningkatan jumlah wisatawan yang mengakibatkan terjadinya over-tourism. Pemangku kepentingan pariwisata harus mengelola media sosial dengan baik supaya tidak terjadi kesalah-pahaman baik dari pemberi informasi maupun penerima informasi, karena media sosial merupakan salah satu cara dalam membangun hubungan dengan wisatawan dan calon wisatawan.Kata Kunci: media sosial, word of mouth, over-tourism, pariwisata, wisatawanABSTRACTThe digital era has changed people's lifestyles into social media users. The use of social media is increasing in spreading the news as well as in searching for news. Tourism information and sharing of travel experiences are often done by tourists through social media which triggers the interest of potential tourists to visit a destination. This study analyzes the impact of social media and word of mouth on over-tourism with a quantitative approach using the Smart PLS 3 analysis tool. The survey method was used to distribute questionnaires to 106 students who used social media to find information. The results of this study indicate that social media and word of mouth have a positive and significant effect on over-tourism. This means that more and more social media users and word of mouth actors contribute to the increase in the number of tourists which results in over-tourism. Tourism stakeholders must manage social media well so that there are no misunderstandings from both information givers and recipients of information, because social media is one way to build relationships with tourists and potential tourists.Key words: Social media, word of mouth, over-tourism, tourism, tourists

The purpose of this research is to analyze the effect of motivation, travel constraints, and destination image on Greater Jakarta tourists’ revisit intentions to Bali during the Covid-19 pandemic. This study emphasizes four variables consists of tourist motivation (X1), travel constraints (X2), destination image (Z), and revisit intention (Y). Purposive sampling collects 297 respondents who lived in Greater Jakarta and visited Bali during the Covid-19 pandemic. This study uses the PLS-SEM analysis technique to identify the influence between variables. The results showed that tourist motivation had a positive and significant effect on the destination image and the revisit intention. Contraryly, travel constraints had a negative and significant effect on destination image and revisit intention. With this research, tourism businesses can use the findings of this study as a reference when developing Bali tourism marketing strategies

This research focuses on the involvement of local communities as SMEs in the tourism sector in the coastal tourism area of Batam City. This study is based on the argument that MSMEs offer welfare to local communities and at the same time become an attraction in tourist destinations. This research was conducted using a descriptive qualitative approach with primary and secondary data collection. Primary data collection was carried out through focus group discussions and interviews with local governments and communities as MSME actors, as well as field observations in four coastal areas. While secondary data is collected through the collection of documents related to the research focus. The results of this study indicate that (1) local communities are still not optimally involved in becoming MSME actors in the tourism sector in coastal tourism areas, due to limited knowledge of exploiting economic opportunities (2) culinary potential, crafts and tourist attractions have the opportunity to be developed as attractions in the area coastal tourism in Batam City. Curation of culinary and craft products, as well as packaging of local culture as tourist attractions (3) local communities have limited access to local government programs related to human resource training and improving service quality at destinations. Tourism awareness groups in the four coastal tourism areas that were observed continue to work to mobilize local communities to get involved. Exploring the potential of culinary, craft and tourist attractions requires optimal local government involvement. The role of local government and local communities jointly synergizes in improving the quality of coastal tourism areas through the involvement of local communities as SMEs in the tourism sector. Keywords: Coastal Tourism Areas, Tourism Smes, Local Community Involvement

Objective – This research focused on local communities' involvement as SMEs in Batam City's coastal area tourism. This study is based on the argument that MSMEs offer welfare to local communities while simultaneously becoming an attraction in tourist destinations. Methodology – This research used a descriptive qualitative approach with primary and secondary data collection. Primary data was collected through focused group discussions, interviews with local governments, interviews with community MSME actors, and field observations in four coastal areas. Secondary data was gathered through the collection of related documents. Findings – The results of this study indicate that (1) local communities' involvement as MSME actors are still not optimal due to limited knowledge of when and how to exploit economic opportunities, (2) there is potential in developing culinary, crafts, and local culture by curating potential products and packaging local culture into a tourist attraction, (3) local communities have limited access to human resources training and service quality improvement programs provided by the local governments. Tourism awareness groups in observed areas have worked to mobilize and increase local communities' involvement. Novelty – Exploring the potentials of culinary, craft, and tourist attractions requires optimum local government involvement. The provincial government and communities join efforts to improve the quality of coastal tourism by developing local communities' role as SMEs in the tourism sector. This finding proves that coastal potential cannot be used sustainably if it is not developed through the involvement of local communities. Type of Paper: Empirical JEL Classification: P25, R11, Z11, Z32 Keywords: Coastal Tourism Areas, MSME Tourism, local community involvement Reference to this paper should be made as follows: Hulu, M; Lemy, D.M; Pramezwary, A; Juliana; Timba, Y.D. (2023). Batam City Coastal Tourism Management: Economic Opportunities for Micro Small and Medium Enterprises in Tourism, J. Bus. Econ. Review, 8(1), 31–39. https://doi.org/10.35609/jber.2023.8.1(1)