Background: entrepreneurial self-efficacy is the level of confidence that entrepreneurs can complete various entrepreneurial tasks. It can significantly predict entrepreneurial effectiveness, entrepreneurial motivation and entrepreneurial ability. This study explores the mechanism of entrepreneurial environment on college students’ entrepreneurial self-efficacy and analyzes the role of entrepreneurial competence and entrepreneurial education in the relationship between entrepreneurial competence and entrepreneurial education. Methods: a questionnaire survey was conducted among 1100 college students from 10 colleges and universities in Guangdong Province, and the survey results were statistically analyzed. Results: the results show that: (1) entrepreneurial education and entrepreneurship practice have a significant positive impact on college students’ self-efficacy; (2) entrepreneurial environment and entrepreneurial competence have a significant positive predictive effect on entrepreneurial self-efficacy; (3) entrepreneurial competence plays a mediating role in the influence of entrepreneurial environment on entrepreneurial self-efficacy; (4) entrepreneurial education plays a moderating role between entrepreneurial environment and entrepreneurial self-efficacy. Conclusion: present study found that entrepreneurial environment, entrepreneurial competence and entrepreneurial education play a positive role in college students’ entrepreneurial self-efficacy. Therefore, this paper suggests the promotion of an entrepreneurial education by creating a good innovative and entrepreneurial environment, establishing a talent training model based on entrepreneurial competence model, and building a high-quality entrepreneurial education system.
With the development of the network economy, especially the promotion and popularization of mobile networks, traditional offline businesses are further integrated with online businesses, promoting the development of business online strategies. However, with the growth of enterprises’ business, their negative externalities on the environment have gradually become prominent, further affecting sustainable consumption. The relationships between businesses, the environment, and consumption have become the focus of attention. China’s fast-growing bottled water companies face similar challenges. The pollution that occurs due to bottled water packaging poses great threats to consumers. Hence, this study extended the Theory of Planned Behavior (TPB) by integrating three risk aspects, namely, water pollution risk perception (WPRP), non-degradable package pollution risk perception (NPPRP), and false information risk perception (FIRP), to examine the consumers’ perceptions toward these risk aspects before purchasing bottled water online. This study employed a cross-sectional approach to collect data from online consumers via a survey method. A total of 401 valid samples were collected and then analyzed via a structural equation model using the AMOS statistical package. The results showed that attitude (AT), subjective norm (SN), and perceived behavior control (PBC) toward online bottled water purchase had significant and positive effects on the consumers’ purchase intentions (PIs). However, under the influence of risk perception, the consumers’ attitudes, SNs and PBC became suppressed by WPRP, and SN became suppressed due to the impact of FIRP. Furthermore, the negative impacts of NPPRP and FIRP on PI were partially mediated by AT, SN and PBC. Meanwhile, WPRP imposed the most significant direct effect on PI. The study results will help businesses to develop better online strategies to reduce the risk perception of bottled water and provide theoretical value and practical guidance for realizing sustainable consumption.
In today’s society, consumers’ food needs can be satisfied by catering e-commerce platforms. However, the plastic pollution of tableware and packaging caused by a large number of catering orders every day has always been an unsolved environmental problem. (1) Background: At present, China’s three largest catering platforms, Meituan, Eleme and Baidu, receive 20 million takeout orders daily and consume about 60 million plastic products. Plastic pollution will have a sustained impact on the environment. (2) Methods: In this study, we use literature research and case analysis. We use Meituan’s takeout food as an example. We studied the takeout business growth, status of online takeout in the treatment of plastic packaging, harm to environment, humans and animals, as well as specific solutions. (3) Results: There are four main reasons which contribute to the plastic packaging pollution (i.e., high recycling cost, difficulty to deal with mixed plastic packaging, low effectiveness of collecting plastic packing, and immature technology and treatment to incinerate and landfill catering plastic waste). (4) Conclusion: Our findings suggest that regulators, takeout platforms and consumers, which have corresponding responsibilities in the environmental protection consumption of online food, are supposed to work together to get rid of the online takeout pollution for achieving sustainable consumption. Not only is government legislation needed to improve the waste management system and encourage the exploration of new intelligent waste classification tools, but platforms, businesses and users should enhance the environmental awareness of online takeout packaging pollution as well. Theoretical contributions and managerial implications are also discussed.
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