This paper proposes a market segmentation method applied in the field of transportation behavior change using GPS trajectories and socio-demographic data collected from the advanced demand management system “GoEzy” designed by Metropia. User attributes are extracted using several statistical methods such as dynamic time warping, density-based spatial clustering of applications with noise (DBSCAN), and signal processing method to infer users’ sensitivity to incentives, temporal, and spatial travel patterns. Ten personas were generated by K-means clustering, representing different types of people with various travel patterns and sensitivity to incentives. The experiment was conducted on 24 new users to test if the persona could be used as a tool to predict their willingness to change. The results showed that after creating personas for new users and providing them with new incentives, their modified departure time pattern according to the new incentives matched expectations from analysis of the 10 personas.
Manufacturing biomedical flexible Poly (vinyl chloride) (PVC) products requires the nontoxic plasticizers and the biocompatibility. In this study, a series of methoxylated poly(ethylene glycol)-poly(e-caprolactone) diblock copolymer (MPEG-PCL) with variety molecule weight were synthesized by ring-opening polymerization of e-caprolactone with methoxylated poly(ethylene glycol) (MPEG) as macroinitiator. The structure of the block copolymers was characterized utilizing FTIR, NMR, SEC, and DSC. Because the compatibility between PVC and PCL, a series of MPEG-PCL/PVC blends were prepared. The results of DSC and mechanical properties of blends show that PVC could be plasticized with MPEG-PCL and the diblock copolymer is probably to be used as a polymeric plasticizer for PVC. Moreover, the water contact angle results indicated that MPEG-PCL also provided PVC the hydrophilic properties. At the same time, it was found that the blends showed favorable anticoagulation property which can probably exploit the potential application of the blends in the biomedical areas.
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