The yellow cardinal (Gubernatrix cristata) is a passerine bird endemic to southern South America. At present, the species is threatened with extinction, in part because of the capture of wild birds to supply the illegal caged‐bird market. Previous genetic evidence supports the existence of 3 management units for the species in Argentina, where the largest populations are currently found. Our objectives were to guide the reintroduction of these animals to their respective management units by determining the origin of seized specimens from illegal trade using 2 molecular markers, mtDNA and microsatellites, and to monitor the success of the released birds through radio‐telemetry. We compared the performance of different molecular markers and assignment approaches to optimize a technique capable of assigning the origin of confiscated yellow cardinals in a reliable way. Five of 10 released radio‐tracked individuals were predated shortly after liberation; however, 3 were successful in finding a mate and starting reproductive activities. Individual success was independent of the time spent in captivity, the liberation with a partner, the settlement type (semi‐open or closed), and the maximum distance traveled from the point of release. Cardinals that survived had higher individual heterozygosity. Our findings contribute a robust genetic assignment technique to be used in future yellow cardinal seizures and identify factors that might improve subsequent releases. © 2019 The Wildlife Society.

Summary The Yellow Cardinal Gubernatrix cristata is an ‘Endangered’ passerine from southern South America. For the past three years a management plan for Yellow Cardinals has been implemented in Argentina, in which rescued individuals from the illegal cage bird trade were released back into suitable habitats within their population of origin. We studied the reproductive success of a mixed population of released and wild Yellow Cardinals in La Pampa province, Argentina, during the reproductive season of 2019. The population was highly parasitized by the brood parasitic Shiny Cowbird Molothrus bonariensis. The frequency of parasitism was 100% and the intensity of parasitism was 4.5 ± 3.4 (mean ± SD) eggs per parasitized nest (range 1–13). No Yellow Cardinal chicks were recruited in the monitored nests, mainly as a consequence of Shiny Cowbird parasitism. The unusually high rate of parasitism led to a poor outcome of the reintroduction programme and indicates the need to update the conservation actions that have been carried out for the Yellow Cardinal so far. Shiny Cowbird abundance varies within the distribution of Yellow Cardinals, related to habitat modification and farming activities. Thus, further research on habitat suitability and assessment of Shiny Cowbird abundance should be incorporated into future strategies for the conservation of the Yellow Cardinal.