Televisi lokal memerlukan upaya khusus untuk memperkenalkan brandnya. Brand televisi lokal, I Channel Bandung, menggunakan kekayaan budaya lokal untuk meningkatkan kesadaran penonton. Tujuan penelitian ini adalah untuk mengetahui proses peningkatan brand awareness televisi I Channel Bandung melalui acara budaya lokal “Sampurasun Cepot” dengan menggunakan teori komunikasi pemasaran Integrated Marketing Communication (IMC). Penelitian ini juga melihat tingkat brand awareness I Channel Bandung yang dicapai setelah menggunakan program acara “Sampurasun Cepot”. Teori yang digunakan penelitian ini, Integrated marketing communication Tuckwell serta teori tingkatan brand awareness dari Aaker. Penelitian berfokus pada implementasi enam elemen penting IMC yang dilakukan untuk meningkatkan brand I Channel Bandung yaitu melalui advertising, sales promotion, direct marketing, public relations, personal selling, dan event and sponsorship. Penelitian menggunakan metode studi kasus dengan pendekatan kualitatif intrinsik dan paradigma konstruktivis. Hasil penelitian ini menunjukkan bahwa komunikasi pemasaran terpadu dapat dikaitkan dengan penggunaan satu program acara budaya untuk meningkatkan brand awareness perusahaan. Penggunaan program acara wayang golek “Sampurasun Cepot” berhasil menarik penonton menjadi lebih sadar akan kehadiran televisi lokal ini. Brand awareness I Channel Bandung berhasil meningkat dan mencapai level brand recall di benak penonton. Namun faktanya, televisi lokal I Channel Bandung membutuhkan upaya marketing yang serius dan meningkat pemanfaatan media sosial sebagai alat promosi dan menambah kualitas dan jumlah sumber daya manusia.

Brand awareness is an important aspect in a coffee business. because it can expand the level of enthusiasm of business consumers. This is like what the Sodare Kopi shop is currently doing, which is currently looking to increase brand awareness using a integrated marketing communication whose sales are declining during the pandemic. This study aims to determine the integrated marketing communications mix used by the Sodare Kopi shop to increase brand awareness. The theory used in this study is the theory of integrated marketing communications which includes advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, and personal selling. This research is a qualitative research. The results show that the Sodare Kopi shop uses a marketing communications mix ranging from advertising through social media, Sales promotion through different variants, events and experiences by collaborating with outsiders, public relations and publicity by disseminating information through social media, direct marketing by providing knowledge. products, personal selling through positive interactions. and interactive marketing through Instagram polls.

The National Agency for Border Management of the Republic of Indonesia as a government agency has the duty to manage the country's territorial borders. Regarding the country's borders, information is needed by Indonesian citizens to find out about what the country's borders are and what the conditions are BNPP Public Relations is the leading division to inform matters relating to the Disclosure of BNPP information. The purpose of this study was to determine the publication process by the BNPP Public Relations division on Instagram accounts and their obstacles. This research uses P.O.A.C theory and new media. This study uses a qualitative approach with a descriptive study on BNPP's Instagram account. This research was conducted at the BNPP public relations office with one Key Informant and two informants. The results of this study indicate that the public relations process of BNPP on Instagram faces obstacles. In the Planning section that is Human (HR) is lacking, then the indicators of Organizing namely Technology as the supply of workplaces and supporting technology for making publications are still lacking, then the last obstacle is Direction in which the results of this study the obstacle lies in Vertical Communication between Leaders and Staff in the process of publication. The conclusion of this research is the use of Instagram media in publications is effective enough to see the times so that it is right on target to the community.

AbstrakKementerian Sosial RI merupakan Instansi Pemerintah Berdasarkan Peraturan Presiden No. 46 Tahun 2015 tentang Kementerian Sosial, mempunyai tugas menyelenggarakan urusan di bidang rehabilitasi sosial, jaminan sosial, pemberdayaan sosial, perlindungan sosial, dan penanganan fakir miskin. Media relations dilakukan secara berkala namun banyak berita yang tidak diberitakan, seperti berita mengenai keberhasilan Program Prioritas yaitu Bantuan Pangan Non Tunai (BPNT) dan Program Keluarga Harapan (PKH). Tujuan dari penelitian ini untuk mengetahui bagaimana strategi media relations kementerian sosial untuk meningkatkan publisitas di media massa. Media relations merupakan bagian dari humas eksternal yang membina dan mengembangkan hubungan baik dengan media massa sebagai sarana komunikasi. Peneliti menggunakan teori Jefkins dari prinsip umum untuk membina hubungan media atau media relations yang baik. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif, data diperoleh melalui pengumpulan data primer dan sekunder. Sedangkan subjek penelitian terdiri dari 1 key informan dan 3 informan. Berdasarkan hasil penelitian kemensos sudah menerapkan teori dari Frank Jefkins prinsip umum membina hubungan baik, namun dalam strategi yang dilakukan masih banyak kekurangan dan perlu ditingkatkan kembali. Dari ke 6 poin teori menurut jefkins, by serving the media, by establishing a reputations for reliability, by supplying good copy, by coorperations in providing material, by providing verifivation facilities, by building personal relationship with the media, Kemensos perlu penguatan media relations pada bagian by providing verifivation facilities dan by building personal relationship with the media. Agar media memberitakan info terkait dengan Kemensos RI dan program-program yang dijalankannya. AbstractThe Ministry of Social Affairs of the Republic of Indonesia is a Government Agency Based on Presidential Regulation No. 46 of 2015 concerning the Ministry of Social Affairs, has the task of organizing affairs in the fields of social rehabilitation, social security, social empowerment, social protection, and handling of the poor. Media relations are conducted regularly but many news are not reported, such as news about the success of the Priority Program, namely Non-Cash Food Assistance (BPNT) and the Family Hope Program (PKH). The purpose of this study is to find out how the social ministry's media relations strategy is to increase publicity in the mass media. Media relations is part of external public relations that fosters and develops good relations with the mass media as a means of communication. Researchers use Frank Jefkins' theory of general principles to foster good media relations or media relations. This research uses descriptive qualitative research, data obtained through primary and secondary data collection. While the research subjects consisted of 1 key informant and 3 informants. Based on the results of research the Ministry of Social Affairs has applied the theory of Frank Jefkins the general principle of f...