At present, the media’s application of artificial intelligence news production is still only at the preliminary exploration and practice stage, and some intelligent applications still have a long way to go from the technical idea to the real realization. This article proposes how to conduct research on the production innovation model of sports news communication based on the era of wireless network communication and artificial intelligence. This article is aimed at studying algorithms based on wireless network communication and artificial intelligence era and analyzes the effects of the two on the production innovation mode of sports news dissemination through neural network algorithms. People’s attention to sports has increased year by year, and the dissemination of sports news is constantly innovating in order to keep up with the pace of the times; so, it is also very important to develop new ways of disseminating sports news. With the development of artificial intelligence and wireless communications, more and more news dissemination methods have been developed, and traditional methods can no longer meet the needs of consumers. Therefore, the development of a new innovative production model for sports news dissemination by playing the role of wireless network communication and artificial intelligence is a problem currently attracting attention from scholars, and it is also a practical problem that needs to be solved.