In order to solve the problem of fractal art pattern innovative design in specific fields, this paper proposes a new method of fractal technology and visualization technology based on genetic algorithm to support art pattern innovative design. In these models, the function of the fractal structure is represented by the binary structure, while the main function represented by the wooden structure is the function of creating new offspring. Provide high-quality services to meet customer needs faster and better. The experimental results show that after 14 generations, the force curve appears to be more stable, the weight scale is studied, and a new model is developed. At the same time, the pattern elements of interest to users are retained for genetic algorithm. Conclusion. This method can help designers quickly design fractal art patterns appreciated by users.