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Understanding what motivates participation in online innovation communities is now a high priority given the recent interest in crowdsourcing as an approach to increasing diversity and creativity in innovation. This article reports on the results of a survey of participants in an online innovation community to characterise and find correlations between motivation and participation styles. An analysis of the survey results show: the majority of participants were contributors or collaborators, not readers or leaders; reasons for joining collective innovation communities can be different to the reason for continuing to participate; primary motivations for participation are fun and challenge; intrinsic motivations rated higher than extrinsic; and the participants that are passionate about the online community are either new members, < one month, or long standing members, > six months.

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Mobile computing provides a new dimension in communication and access to data resources that is transforming the way people use information and interact in physical space. The rapid acceptance of these technologies by the public presents researchers with opportunities to develop systems that support social interaction and spatial navigation in unprecedented ways. This research presents a paradigm for negotiating physical space as influenced and supported by information from the virtual. It is proposed that the system allows users to traverse their environments in a more spontaneous and serendipitous manner than possible with existing navigational systems.