There has been a significant increase in the cases of skin cancer throughout the world in the last few decades. Although the mortality rate of skin cancer is relatively low, its impact on other health aspects is high and the treatment of undesired aesthetic damage is costly. According to disability-adjusted life year rates (DALY), 1.5 million days are estimated to be lost from people’s lives every year worldwide due to ultraviolet (UV) radiation. The purpose of this study was to raise sun health awareness levels among health services vocational school students. A total of 414 students were included in the analysis. A questionnaire form was used to evaluate knowledge, attitudes and behaviours among the survey sample. The average level of knowledge concerning the effects of the sun was found to be 8.64 ± 2.5 out of 15 points. All socio-demographic factors were analysed, but the only significant variables found were age and the possible presence of skin cancer within the immediate family (p < 0.05).

Background: Complementary and Alternative Medicine (CAM) therapies are becoming increasingly acceptable to the general public and are increasingly used around the world. The international rise in focus on CAM and the increased incorporation of CAM into medical curricula, make it important to gain insight into the knowledge and attitudes of medical students about CAM and its integration in the medical curriculum. Materials and Methods: In this present study, we attempt to investigate the Cerrahpasa medical faculty students’ knowledge, attitude and practices of the on CAM. The study used a primary cross-sectional data collection from students of Cerrahpasa Medical Faculty, Istanbul University, in 2012-2013 academic years. Results: Students knowledge of CAM between classes was also compared. There were also statistically significant differences about the knowledge of those methods (acupuncture, acupressure, yoga, reiki, prayer, meditation massage, dietary, spa). Prayer was the most known modality in all medical classes’ students (first year students: 254, sixth year students: 192). The students who participated in the study stated that 433 (%59.4) have some knowledge about the acupuncture (first year students: 229, sixth year students: 204). Acupressure was found to be at least known methods for CAM (first year students: 313, sixth year students: 282). Conclusion: Medical students in our faculty also had limited knowledge about CAM therapies. Medical students also have an understanding of the importance of CAM education in the medical curriculum, specifically how it will positively influence professional attitude and stimulate the doctor–patient relationship.

Market mavens are people who have general information about the market and share this information with other consumers even though they do not use the product or service. Market mavens are consumers who actively communicate with the market and every level of the product life cycle. In this study, it is aimed to define the demographic characteristics of health mavens who are a special type of market mavens. In the scope of the study, consumers that are aged 18 and above are included. 387 questionnaire forms are evaluated. People participated in the study are %52,4 female, %47,6 male; %49,8 single, %50,2 married and %35,9 18-28 aged, %26,1 29-39 aged, %22 40-50 aged and %16 51 and above. Employed people form %78,6, students %13,1, unemployed %8,3 of the sample. Lower income group %22,2, middle income group %60,5 and high income group %17,3 are classified on monthly basis. Besides, 387 people of the sample are high level %48,5, middle level %25,1 and low level %26,4 are health mavens. According to the correlation analysis, age, education and marital status are determining characteristics of health mavens. But, there is no meaningful relationship between gender, occupation and income levels of participants' health maven levels statistically. IntroductionWord of mouth marketing is an important source of information that affects buyer attitudes and buying behavior and when compared to other promotional activities is more cost effective For this reason, by helping to distribute information in the market is beginning to be evaluated as a source of communication because it also reinforces the recognition level of the

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