Recently, design of preventive maintenance (PM) policies during the warranty period has attracted the attention of researchers. The methods mainly design warranty servicing strategies in a way that reduce the cost imposed on the manufacturer without considering the impact of customer dissatisfaction. While dissatisfaction with a product is an important issue which may result in the loss of potential buyers and switching existing buyers to competitors.Therefore, this study develops a bi-objective model which simultaneously minimizes the manufacturer and the buyer cost under a Non-homogeneous Poisson Process framework. Also, a non-periodic preventive maintenance strategy is presented in which PM actions are performed at discrete time instants in a way that the expected number of failures remains a constant value over all PM intervals. Furthermore, it is a known fact that the value of money reduces over time due to different reasons and has a significant impact on long-term contracts. Since PMs and repairs are conducted at different times, the time value of money is considered to estimate the cost more accurately. A comparative study is conducted to support this claim that the presented nonperiodic reliability-based PM policy has a better performance in comparison with a periodic PM policy.