Pemanfaatan influencer dari kalangan selebriti sebagai duta perubahan perilaku dan kampanye penegakan protokol kesehatan, membuat pemerintah dan Satuan Tugas (Satgas) Penanganan Coronavirus Disease (Covid-19) di Indonesia dianggap tidak serius.  Aktivitas sejumlah influencer yang mengundang kontroversial seperti abai memakai masker atau malah mengadakan kerumunan, dianggap kontra produktif dan dianggap menghabiskan uang negara mengingat biaya jasa selebritis mencapai milliaran rupiah. Pemerintah sepatutnya mengevaluasi keterlibatan influencer dalam komunikasi dan penyuluhan kesehatan. Meskipun banyak negara maju memanfaatkan influencer dan dibuktikan riset cukup membantu dalam penanganan masalah kesehatan. Realitanya, terdapat kesenjangan soal dampak pemanfaatan influencer di Tanah Air dengan hasil positip yang terjadi beberapa negara lainnya seperti di Kanada. Artikel ini mengulas secara sistematis perihal influencer yang ideal dan tepat untuk dilibatkan dalam kegiatan sosialisasi dan literasi dalam membangun ketahanan kesehatan masyarakat. Pertanyaan penelitian dalam studi ini adalah: “Bagaimana mengidentifikasi seorang influencer memiliki kredibilitas dalam komunikasi kesehatan?” Tujuan penelitian ini adalah memperoleh indikator kredibilitas influencer. Teori yang digunakan adalah Teori Sosial Kognitif, sedangkan metode penelitiannya adalah systematic review. Temuan studi ini adalah popularitas, kompetensi, perilaku dan kepercayaan merupakan indikator penentu kredibilitas seorang influencer kesehatan. Temuan ini relevan dengan penelitian sebelumnya mengenai kontribusi influencer dalam upaya menekan kasus obesitas pada masyarakat di Kanada.

Situasi pandemi akabat covid 19 telah banyak memberikan perubahan pada aktifitas dan pola hidup manusia. Kesiapan untuk menerima situasi tersebut memang tidak mudah. Beradaptasi merupakan jawaban terbaik untuk situasi tersebut. Beradaptasi terhadap pemanfaatan gadgetdalam berbagai aktifitasdiharapkan jadi solusi terutama pada sektor pendidikan dan perekonomian. Kelurahan Kaliabang Tengah khususnya RT 03/RW 01 merupakan salah satu wilayah kegiatan pengabadian masyarakat yang kami laksanakan dengan tema  Literasi pemanfaatan gadget pada situasi pandemi. Aktifitas perekonomian di wilayah ini kebanyakan berdagang. Kegiatan ini diharapkan dapat memberikan pengetahuan warga dan diharapkan mengadopsi pengetahuan tersebut. Berdasarkan  observasi diperoleh dua kategori adopter yaitulate majority dan laggard. Usaha yang dilakukan pada kelompok ini adalah memberikan contoh konkrit keuntungan yang diperoleh dari pemanfaatan gadget dalam meningkatkan penjualan yaitu tidak dibatasi oleh ruang dan waktu, lebih menhemat tenaga dan tidak memerlukan tempat sehingga lebih hemat biaya dan juga dapan menjual berbagai jenisproduk. Kata kunci: Pandemi, gadget, adopter

Today's world has entered the age of digital communication so that all the information is easy to find with just a little touch of a finger on a gadget. Ultimately forcing conventional media companies both print and electronics have to converge or melt into an easily accessible, internet-based format. The impact of media companies no longer rely on the results of print sales or content, but now rely on revenue coming from advertising. So the company did a variety of ways to survive, including committing a press worker to hunt for a advertisement. The purpose of this study is to describe the commodification of the worker who is looking for advertisement type of reporter in TOP Newspaper/media and its relation to pressure for journalists. Research Method: The critical paradigm with qualitative method. Results: There has been a commodification of workers involving journalists in searching for advertisements in five models: as facilitators, advertising agencies, newspaper sellers, lobbyists and brokers. Most prominent in the commodification of journalists in the TOP Newspaper is as a facilitator or a spearhead of the negotiations between companies with potential sources of advertising. The implication of independence and professionalism of journalists in making journalistic work is influenced by both external and internal commercial purposes. Conclusion: there has been commodification in a number of press publishing companies that using journalists to get a bonus through advertising.

The Presidential Election event in 2019 actually becomes a reflection of the establishment of the nation in democracy. General Election (Election) is the beginning of laying the foundation of the nation's democracy. Various campaign strategies are pursued by the success team, political parties and sympathizers of the Election contestants, including using dangdut music as an attraction for community gatherers (the masses).There is no accurate calculation about the mass of the campaign that gathered due to the appeal of dangdut with votes. But in fact the Golongan Karya (Golkar) is the party that first used dangdut in 1971 to be used as a campaign weapon. At that time Rhoma Irama, known as the King of Dangdut, attracted the attention of the masses. In 1977 Rhoma Irama succeeded in making the Partai Persatuan Pembangunan (PPP) defeat Golkar's dominance in Jakarta and Aceh.Result: music as a campaign media is very dominant as a means of entertainment and propaganda as well as attracting the masses in campaign. The use of dangdut as an effective media, mass campaign collectors show that it is still very relevant because people still like to watch dangdut directly despite political speeches. Even the two candidates for the Presidential Candidate (Capres) also used the dangdut and the most popular song to be used as the theme song as an identification song for the contestants.The results of interviews and data mining of key informants and informants from the 2019 presidential election success team, admitted that the use of dangdut music is still very relevant and strategic to gather the public to be moved consciously or unconsciously to attend a campaign activity. Dangdut music is also considered to be segmented or targeted specifically at certain layers of society, especially dangdut fans.Methodology: Descriptive qualitative quantitative paradigm research was carried out through surveys with direct observations in the field, the distribution of questionnaires was strengthened by interviews with mass of campaign participants as well as a number of informants such as political party figures, observers of political communication and people related to politics.Keywords: Relevance, Dangdut Music, Election Campaign