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This study aims to measure the effect of market orientation, entrepreneurial orientation, and product innovation as mediating variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents, and the statistical technique Partial Least Square (PLS) was used to process the data. The study's results confirm that market orientation significantly affects product innovation and competitive advantage, both direct and indirect effects, through the mediation of product innovation variables. Furthermore, the entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly, through the product innovation variable. Still, some other factors or variables affect the competitive advantage variable.

Small and medium-sized enterprises (SMEs) is likely to have an advantage over competitors due to their strategic plans. Meanwhile, some of the strategic factors considered important to have a competitive advantage include human resource development, knowledge management, and Information and Communication Technology. They have been found to build and sustain a dominant position for rivals, but there is a need to consider the state of the art of competitive advantage by entrepreneurs or academics. Therefore, this study aimed to classify and identify scientific publications as well as to carry out a thematic review of recent literature to provide a comprehensive and thorough view of the competitive advantage in SMEs. This included the use of the Systematic Mapping Study (SMS) to review scientific articles related to competitive advantage depending on the focus, locus, and type of study. The results of this mapping are expected to contribute to both researchers and practitioners in determining the research focus gap and the next novelty of competitive advantage research. Thus, this study classified competitive advantage based on the overview of previous research topics and trends.

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Penelitian ini bersifat deskriptif kuantitatif. Sifat penelitian adalah deskriptif explanatory research. Explanatory research yaitu untuk menjelaskan kedudukan variabel-variabel yang diteliti serta hubungan antara variabel dengan variabel yang lain. Hasil penelitian menunjukkan bahwa dalam implementasi program Kelompok Usaha Bersama (KUBE) untuk fakir miskin yang dilaksanakan oleh Bidang Pemberdayaan Fakir Miskin Dinas Sosial Provinsi Riau  terdapat beberapa indikator yang harus diperhatikan yaitu adanya komunikasi, sumberdaya, disposisi dan struktur birokrasi. Keempat faktor tersebut menjadi hal penting karena dapat menentukan keberhasilan dalam implementasi program KUBE. Apabila Bidang Pemberdayaan Fakir Miskin Dinas Sosial Provinsi Riau tidak dapat menjalankan empat faktor tersebut maka akan timbul hambatan-hambatan yang dapat memicu terjadinya kegagalan dalam mengimplementasikan program KUBE. Sementara itu faktor penghambat implementasi program Kelompok Usaha Bersama (KUBE) dalam pemberdayaan fakir miskin yang dilaksanakan Dinas Sosial Provinsi Riau diantaranya 1). Penggunaan dana bantuan program Kelompok Usaha Bersama (KUBE) yang tidak sesuai. 2). Proses pencairan dana bantuan program Kelompok Usaha Bersama (KUBE)  yang tidak menentu. 3). Penyelewengan modal usaha program Kelompok Usaha Bersama (KUBE). 4). Kurangnya kesadaran masyarakat dalam memanfaatkan bantuan Program KUBE dari pemerintah. 5). Kurangnya pengetahuan dan keterampilan aparatur Bidang Pemberdayaan Fakir Miskin Dinas Sosial Provinsi Riau pelaksana program KUBE