Key Messages• Intrinsic motivations to do riparian management were not crowded out as a result of learning about the potential for an incentive program. • Motivation crowding from program participation was unable to be tested.• Strongly intrinsic motivations were reported overall, particularly for wildlife stewardship, risking low additionality from the investment. AbstractIncentive programs to encourage landowners to protect habitat should be carefully designed to avoid motivation crowding: basically, replacing intrinsic reasons such as a land ethic with extrinsic ones like payments. Little research on motivation crowding tests real programs, and no such work has been done in Canada. We surveyed farmers in Nova Scotia in 2017 to explore whether participation in a new incentive program called Wood Turtle Strides, or knowledge about a similar incentive program potentially available in the future, would alter reported motivations to use riparian setbacks and buffers. Motivations to use setbacks or buffers were heavily intrinsic across all four survey cohorts: wildlife stewardship and sacrifice motivated actions more than social pressures. We were not able to statistically test for motivational crowding due to low program uptake and thus post-program survey responses, but there was no evidence of second-hand crowding: farmers being motivated by hearing about a program in an adjacent jurisdiction. Findings point to the significance of wildlife stewardship for many farmers, and persistent resistance to conservation among others, as well as a risk of low additionality. More post-program research is necessary to fully understand the program's net impact on motivations and conservation.

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