Wood has thousands of uses and the industry plays an important role in the US economy. There are many sectors within the industry such as the lumber, engineered wood products, pulp and paper products, and reclaimed lumber sectors. However, most consumers are unaware of the importance and the diversity of the industry. Reclaimed lumber is one particular sector that can have a great economic and environmental impact among communities. In 2021, an online survey was conducted to assess consumer knowledge of the reclaimed lumber sector and perceptions and attitudes toward the sector and reclaimed lumber products. Of the 1,516 respondents, 59 percent indicated being somewhat knowledgeable of the wood products industry but only 44 percent felt they were knowledgeable of reclaimed lumber. Caucasian and male respondents were more likely to indicate they were knowledgeable. Although respondents had somewhat negative responses toward the environmentally friendliness of the industry, their responses toward the environmental and economic benefits of reclaimed lumber products were positive. The information obtained from this study will be beneficial to companies that are interested in creating strategies to market new or innovative products to reach new or existing customers.