JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.. American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to A considerable amount of social science research suggests an individual's initial perception of and reaction to another individual are affected by the physical attractiveness of the other person. The authors attempt to assess whether this general finding applies to people's perceptions of advertisements. Specifically, they assess the impact of attractiveness of male and female models on subjects' evaluations of ads, and seek to determine whether the reactions depend on the sex of the ad reader or on the type of product being advertised.The Impact o f Physically Attractive Models on Advertising Evaluations INTRODUCTION The old adage that "you can't judge a book by its cover" does not seem to apply to interpersonal relations in that a considerable amount of social science research suggests an individual's initial perception of and reaction to another individual are affected by the physical attractiveness of the other person. A fair summary statement of the findings of this research is that "what is beautiful is good." Physical attractive-nsss has been found, for instance, (1) to be the only determinant of liking and subsequent dating of computer-determined dance partners [5, 34]; (2) to affect positively the inference of a person's personality by others not acquainted with the person [9, 21]; (3) to influence the popularity of a person [9]; (4) to affect people's perceptions of the behavior of children [7]; (5) to influence teachers' attitudes about the performance of students [6, 20]; and (6) to affect judgments of guilt and length of sentences in simulated criminal cases [10, 13, 29]. For an excellent review of the physical attractiveness literature, see [4].

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Engaging in reflective activities in interaction, such as explaining, justifying and evaluating problem solutions, has been shown to be potentially productive for learning. This paper addresses the problem of how these activities may be promoted in the context of computer‐mediated communication during a modelling task in physics. The design principles of two different communication interfaces are presented. The first allows free text to be exchanged, and the second structures the interaction by providing a restricted set of communicative possibilities. Comparative analyses of interaction corpora produced with the two communication interfaces are then described. The analyses show that use of the second structured interface in performing the problem‐solving task is feasible for students, and that it promotes a task‐focussed and reflective interaction. In conclusion the different resources provided by different media and the relative degrees of effort that their use requires are discussed.

This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that consumer perceptions differ significantly on the basis of product/service and country of origin. The country of origin may be an important element in the perceptions consumers have of products and services especially where little other information is known. However, the question of how much influence the country of origin provides in product and service evaluations remains unanswered and a number of other major issues have yet to be resolved. Directions for future research are developed.