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Fluctuating orders in solids are generally considered high-temperature precursors of broken symmetry phases. However, in some cases these fluctuations persist to zero temperature and prevent the emergence of long-range order, as for example observed in quantum spin and dipolar liquids. SrTiO3 is a quantum paraelectric in which dipolar fluctuations grow when the material is cooled, although a long-range ferroelectric order never sets in. We show that the nonlinear excitation of lattice vibrations with mid-infrared optical pulses can induce polar order in SrTiO3 up to temperatures in excess of 290 K. This metastable phase, which persists for hours after the optical pump is interrupted, is evidenced by the appearance of a large second-order optical nonlinearity that is absent in equilibrium. Hardening of a low-frequency mode indicates that the polar order may be associated with a photo-induced ferroelectric phase transition. The spatial distribution of the optically induced polar domains suggests that a new type of photo-flexoelectric coupling triggers this effect.

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