This research is focused on finding the factors that influence customer repurchase intentions in the fast food industry. Fast food concepts have developed very rapidly in last few years in Zimbabwe. The failure or success of a fast food industry is based on some factors like Promotion, Service quality, Customer expectations, Brand, Physical Environment, Price, and Taste of the product. To find which of these factors has a greater influence on consumer retention, four fast food restaurants were targeted randomly. These four restaurants were CHICKEN INN, PIZZA INN, CREAM INN AND FISH INN. The data was collected from the customers of these restaurants when the customers were in for refreshment. A total number of customers who were targeted was 80. From each restaurant 20 customers were targeted on an availability basis. On the basis of their responses, multiple regression and correlation tests were applied. Findings of the study show that service quality and brand are the key factors for retention in the fast food industry in Mutare CBD.