Although research has explored the ways in which people form virtual communities to converse about media figures, television shows, and similar topics, little research has examined the link between virtual communities and the parasocial relationships (PSRs) that are often the focus of these conversations and users' experiences in those virtual communities. We examined sense of community (SOC) on Twitter and Instagram as a function of users' motives for use and users' PSR on the sites. In addition to examining the relative importance of different motives for using Twitter and Instagram, we predicted that PSR would mediate the association between motives for use and SOC. Results of an online survey revealed that Instagram users (n = 276) reported stronger social interaction motives than did Twitter users (n = 223). Social interaction and expressive information sharing motives were directly positively associated with SOC for users of both sites. Instagram users also exhibited indirect effects of expressive information sharing and companionship motives on SOC, through PSR. These findings suggest potentially influential differences between Twitter and Instagram, particularly regarding the role of PSR in fostering a general SOC.
This study investigates cooperativeness, assertiveness, group satisfaction, leader grade, and leadership negotiation in a collaborative assignment conducted in a small group. Researchers manipulated the assignment of team members who reported on measures of group satisfaction and original scales of assertiveness and cooperativeness. Respondents also responded to open-ended questions regarding active leadership, leadership traits, and leadership negotiation, which resulted in the emergence of multiple themes. Assertiveness, cooperativeness, and group satisfaction were found to predict the grade given to the leader.Group work in business and professional communication courses involves a great deal of collaboration on the assignment; success is dependent on the skills of each individual partner and how those skills are exchanged (Kent-Walsh & McNaughton, 2005). Group success frequently relies on the leader's behaviors and traits in lieu of
This study provides preliminary evidence that older adults might use communication technologies such as e-mail in their close relationships to compensate for communicative difficulties. The text-based format of e-mail might also help older adults mitigate hearing impairments and associated depressive symptoms.
This chapter focuses on the exploitative nature of Instagram as a community-based platform. Individual users build, maintain, and participate in communities as a way to connect with experiences and insights that resonate with them. Because users are motivated by different gratifications and are met with social support along the way, brands can use influencers to exploit the community-based practices (i.e., liking, sharing, and curating content) to access a variety of data points from users. Ultimately, users' data is routinely at risk as a byproduct of this subversive use of the platform.
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