Abstract. We contribute to this theme issue on “(Re)Thinking population geography” with a critical engagement with the concept of the demographic dividend (DD). We put the DD – a concept based on interactions between demography, development and policy making – under scrutiny and investigate in particular whether a demographization of politics, a criticism concerning political decision-making based on a reductionist use of demographic data, as described by Barlösius (2007) and Schultz (2019), is happening. Our findings, based on literature analysis and interviews with experts working in the field of development cooperation, policy advocacy and demographic research, show that simplistic demographic explanations for economic growth are appealing to political leaders and advocacy groups. In the context of the DD, demographization is being strategically used by advisors and scientists to convince and engage decision makers at all administrative levels in order to promote voluntary family planning, multi-sectoral development policies and human rights. Our research suggests that the well-established and widely used paradigm of the DD might be a prominent example of what we call positive demographization. At the same time, particularly when it comes to the politicization of the female body through demographic intervention, the concept of the DD remains potentially prone to politically motivated interpretation and use.