Research background: The industrialized world is experiencing a far-reaching crisis situation due to the pandemic triggered by COVID-19. Economies with global value chains are particularly badly affected, including Germany. The associated glocal effects force the management of organizations, including SMEs in the healthcare sector, to place risk management on a strategic level. Purpose of the article: This research contribution is intended to provide organizations in times of crisis with a profitable outline of the intelligent use of business management tools in the Corona crisis. The focus is on the determination of significant value and risk drivers using SWOT analysis, communicative reporting and the creation of key figures for decision support. The results of the 2nd survey of the Federal Guild of Orthopedic Technology on the Corona effects show high sales and order drops due to a sharp decrease in the frequency of customers at orthopedic companies compared to grocery retailers. In the Corona crisis, both sectors are considered to be systemically relevant and are of major importance for the state community. Methods: The authors have analyzed pandemic-related secondary data in order to show the economic effects of COVID-19 for SMEs in the healthcare sector and to comprehensively record the problem. It was carried on already available data from WHO, DeSTATIS as well as specialist organs of technical orthopedics were used. Findings & Value added: In a crisis, managers are primarily challenged to evaluate and redefine their previous management philosophy. Proactive and cross-functional cost management across the entire value chain is essential to ensure the continued existence of the company.

Research background: The global corona pandemic that broke out at the beginning of 2020 is considered a catalyst for the necessary digitization of organizations - including in the social economy. In addition to social issues, the corona crisis primarily affects the economic framework, in particular securing liquidity to maintain business activity. Furthermore, the shortage of skilled workers is exacerbated by the change to the labor market. At the same time, Generation Y is populating the job market with their changed demands and is presenting employers with central challenges. This primarily includes maintaining the innovation and competitiveness of the socio-economic organization. Purpose of the article: The aim of this research contribution is to show organizations how information from web-based employer review portals can be used for decision-making. The focus is on the identification of critical success factors for the organization-specific stakeholder orientation, especially for employer branding. Methods: The author has analyzed secondary data due to the pandemic in order to identify and systematize HR tendencies. In doing so, available (online) data from Bitkom was used, supplemented by ratings and comments on the web platform for employer ratings kununu.com. Findings & Value added: Employer rating portals are developing into an interactive forum and shaping the image of employers - employer branding, which is supported by social media. The design of an attractive employer brand must be understood as a strategic management task in social economy organizations.