This article proposes that the dyadic interaction between a service provider and a customer is an important determinant of the customer's global satisfaction with the service. Based on role theory, a theoretical framework is presented which abstracts some of the critical components of service encounters across industries.

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This paper proposes the Beauty Match-Up Hypothesis, which has two main components: 1) That perceivers distinguish multiple types of physical attractiveness; and 2) That these specific types are seen as more or less suitable (i.e., better match-ups) for certain products when paired in advertising. A set of editors at major women's magazines sorted photos ofprofessional fashion models. A multidimensional scaling analysis of these choices revealed six distinct types ofgood looks, and also identified prototypical fashion models who embodied these types. The beauty types were differentially associated with a set ofperfumes and women's magazines representing diverse images. Implications of beauty types for product imagery in advertising are discussed.