We build on social identity models of environmental collective action by considering the role ofpeople’s access to cognitive alternatives to the environmental status quo. We developed a new measure of cognitive alternatives to the environmental status quo, and examined its ability to predict environmental activist identification and willingness to engage in environmental activism. In Study 1 (N = 386), we developed the initial scale, and found evidence for its reliability and validity. The ability to imagine cognitive alternatives was associated with other relevant social identity and environmental variables including perceived legitimacy of the current environmental status quo, pro-environmental consumer and activist behavior, and beliefs in anthropogenic climate change. In Study 2 (N = 393), we confirmed the factor structure of the scale and found that it was a strong predictor of environmental activist identification, explaining variance beyond extensive control variables including identification with nature. It also explained additional variance in willingness to engage in activist behavior beyond even environmental activist identification. Our results suggest that the ability to imagine cognitive alternatives to the environmental status quo might have important implications for whether people engage in pro-environmental collection action to mitigate climate-change and other environmental problems.

We extend social identity models of pro-environmental collective action by expanding on the plausible role of access to cognitive alternatives to the environmental status quo (i.e., the ability of people to imagine what a sustainable relationship with nature would look like). Using a representative Canadian survey on age, gender, and ethnicity (N = 1029) we evaluate the associations between access to environmental cognitive alternatives and politicized environmental identity and willingness to engage in pro-environmental activist behavior. Additionally, we extend research using exclusively self-reported outcomes by giving participants the opportunity to write and sign a pro-environmental letter to the Canadian Minister of the Environment and Climate Change. Our results suggest that envisioning specific ways in which the status quo can be changed is associated with stronger politicized environmental identity, greater willingness to engage in pro-environmental activist behavior, and increased likelihood of writing and signing a pro-environmental letter to the Canadian Minister of the Environment and Climate Change. All methods and analyses follow our preregistration (https://osf.io/b56ry) and all materials and data are openly available (https://osf.io/24yeq/).

We propose a Heiderian common sense psychology (Heider, 1958) of intragroup relations whereby people assume that intragroup respect and ingroup prototypicality are positively related. In Study 1a, participants rated a group member as more prototypical if they learned that group member was highly respected rather than disrespected. In Study 1b, participants rated a group member as more respected by other group members if they learned that group member was prototypical rather than unprototypical. As a commonsense psychology of groups, we reasoned that the perceived relationship between prototypicality and intragroup respect would be stronger for cohesive groups compared to incohesive groups. The effect of intragroup respect on perceptions of prototypicality (Study 2a) and the effect of prototypicality on perceptions of intragroup respect (Study 2b) were stronger for participants considering cohesive groups relative to incohesive groups. In Studies 3 and 4 we manipulated the relationship between prototypicality and intragroup respect and found that when these variables were in perceptual harmony participants perceived groups as more cohesive. Across these six studies, results suggest that people make inferences about respect, prototypicality, and group cohesion in a manner that maintains perceptual harmony. Some possible implications of these inferences are discussed.