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ITSM, namely one of its most essential parts, the Service Desk, is a vital communication platform between users and the service provider. Good IT service management ensures the smooth run of the company operations and provides stable support for its employees in all technical matters. Companies also must not forget the knowledge management part of the ITSM process. Knowledge must be available at the right time to the right people to ensure quality service. There are several tools, methods and techniques used in knowledge management. In this paper, we describe and propose an enhancement of selected tools and processes, namely call ticketing system and on-the-job training, as those are essential parts of the ITSM practice.

Customer service is an essential part of many companies and their product and service portfolio. In the current times, customer service has shifted more towards its digital forms. In previous research four digital customer service trends have been identified: virtual assistants, customer service personalization, mobile technologies, and opinion mining. This article aims to compare these findings with reality by employing a focus group discussion with professionals and point out the opportunities and challenges that the companies implementing these trends are faced with. The results show that the findings correspond with academic literature.