Both Bayesian optimization and active learning realize an adaptive sampling scheme to achieve a specific learning goal. However, while the two fields have seen an exponential growth in popularity in the past decade, their dualism has received relatively little attention. In this paper, we argue for an original unified perspective of Bayesian optimization and active learning based on the synergy between the principles driving the sampling policies. This symbiotic relationship is demonstrated through the substantial analogy between the infill criteria of Bayesian optimization and the learning criteria in active learning, and is formalized for the case of single information source and when multiple sources at different levels of fidelity are available. We further investigate the capabilities of each infill criteria both individually and in combination on a variety of analytical benchmark problems, to highlight benefits and limitations over mathematical properties that characterize realworld applications.