Wearing a face mask is effective in minimizing the spread of coronavirus disease 2019 (COVID-19) among unvaccinated individuals and preventing severe illness among the vaccinated. Country, state and local guidelines promote, and at times mandate, mask-wearing despite it being publicly perceived as an individual’s choice. Guided by the Health Belief Model (HBM), structural equation modeling was used to analyze longitudinal data in a sample of US adults aged 18–49 years to identify constructs that contribute to face mask-wearing. Results indicated that perceived COVID-19 severity, perceived masking benefits and self-efficacy were positively associated with masking behavior, and masking barriers were negatively associated with masking behavior. Perceived susceptibility to COVID-19 and cues to action were nonsignificant correlates of masking behavior. These results’ theoretical and practical implications contribute to the literature on the HBM and the COVID-19 pandemic. Future directions and limitations are discussed.

The COVID-19 pandemic in the United States is marked by divisions in perceptions of disease severity as well as misperceptions about the virus and vaccine that vary along ideological and political party lines. Perceptual differences may be due to differences in the information about the virus that individuals are exposed to within their own identity-affirming ideological news bubbles. This content analysis of six different national network transcripts highlights differences in coverage of severity, and the prevalence of misinformation and its correction that are consistent with previously established preferred news channels of conservatives/Republicans and liberals/Democrats and their perceptions and misperceptions about the pandemic. Results contribute to the growing body of country-specific COVID-19 media studies that allow for comparisons across nations with different cultures and media systems, as these factors play a pivotal role in national responses and experiences.

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Prior research suggests that parents, peers, and media are popular sources of sexual information and beliefs among emerging adults. Sex-positivity is an orientation toward sex that emphasizes open-minded beliefs and communication about varying sexual behaviors, preferences, and orientations. The current study investigated whether these sexual information sources were associated with emerging adults’ endorsement of sex-positive and sexual orientation-related sexual scripts, and if these sources and scripts were associated with sexual communication among a sample of college students ages 18–22 (n = 341). Results indicate that learning from television was positively related to sex-positive sexual script endorsement, and that sex-positive scripts were associated with more positive sexual communication. An interaction also emerged between gender and learning from television on sex-positive script endorsement, and between gender and learning from social media on sexual orientation-related script endorsement. The implications of these findings are contextualized within emerging adults’ sexual agency and behavior. Future directions of research are also discussed.