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This study explores influences of human values and trust on stated preferences for food labeled with environmental footprints. We apply survey data to assess influences of these individualspecific characteristics on German consumers' stated choices of potatoes, through an attributebased choice experiment in which product alternatives are described by footprint labels and prices. We find that accounting for consumers' value systems, but not generalized trust beliefs, aids in understanding choices and identifying possible markets for footprint-labeled food products.

"One facet of public debate associated with genetically modified (GM) food focuses on labelling policy for products derived from GM processes. This paper reports on the analysis of effects on consumers' choices of pre-packaged sliced bread under different GM food labelling policies. Substantial heterogeneity is found to exist among consumers' tastes for various bread attributes, including the presence/absence of GM ingredients in bread products. A simulation-based bias-adjusted measure is applied to estimate the value of information, as opposed to the value of the presence or absence of GM ingredients, revealed to consumers by different labelling procedures for the GM attribute. The information that is provided in a mandatory labelling context is considerably more valued by consumers than the information provided in a voluntary labelling context. In a final section, estimated consumer benefits from labelling policies are expressed in terms of average market prices for bread products, providing a measure of benefits against which potential cost increases that may be associated with labelling policies may be compared in the context of any future benefit-cost analysis of GM labelling." Copyright 2005 Canadian Agricultural Economics Society.

A multinomial nonlinear nested logit model is used to test data from a stated preference questionnaire to examine the potential effect of identified product and consumer characteristics on the probability of a fresh meat product being purchased. The target market of the study is western Canada, and the questionnaire is directed to randomly selected households in major cities in this region. Fresh beef products from Alberta are generally preferred by these consumers over fresh beef products from other parts of Canada. For pork, consumers are indifferent between products of Alberta and those of other Canadian origin. However, fresh beef and pork products from Canada are preferred to products from the United States. The results support origin branding of Alberta beef, but not Alberta pork. Consumer age, household income and family size all have an effect on meat choices.Nous avons utilisé un modèle logit hiérarchisé, non linéaire, multinomial pour tester les données recueillies dans un questionnaire à préférences déclarées destiné à examiner l'effet éventuel de certains caractères d'un produit et des consommateurs sur les probabilités d'achat de viande fraîche. Le marché ciblé était l'ouest du Canada, le questionnaire étant adressé à des ménages choisis au hasard dans les principales agglomérations de la région. Chez ces consommateurs, le boeuf frais de l'Alberta obtient généralement la préférence sur celui d'autres parties du Canada. Dans le cas du porc, on ne fait pas de distinction entre celui de l'Alberta et celui des autres provenances canadiennes. Par ailleurs, les produits canadiens supplantent ceux des États-Unis. Ces observations font ressortir l'intérêt de marquer le boeuf de l'Alberta, mais pas le porc. L'âge du consommateur, le revenu du ménage et la taille de la famille ont tous un effet sur les choix en matière d'achat de viande.