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This article considers how people involved in the zine subculture in the UK negotiate a sense of subcultural belonging through their participation at zinefests -radical marketplaces that facilitate the exchange of independently produced, not-for-profit media known as 'zines'. The primary contention of the article is that contemporary subcultural networks are implicit in producing, via a multiplicity of entrance points, a 'subcultural subject' who negotiates both 'insider' and 'outsider' subjectivities at various times. This point is exemplified throughout the article through the exploration of qualitative data collected via interviews and ethnographic work at zinefests between October 2009 and July 2011.

This article interrogates the following two concepts: the ‘subcultural imagination’ and the ‘subcultural subject’. We explore debates surrounding the ways in which interactions between the researcher and participant produce knowledge, in order to further establish the critical contribution of subculture within sociology. This article draws upon the notion of critique and ideas of C. Wright Mills (1959) in order to demonstrate the potential of new forms of ‘imagination’ within subcultures research. We seek to show through ethnographic examples how researchers and participants can be engaged in co-production of fieldwork, analysis and writing within research at different levels of engagement. The article will cover four areas, all focused on placing ‘imagination’ at the centre of subcultures research: first, it critiques the postmodern post-subcultural position within youth cultural studies; second, it defines the subcultural imagination and third, it explores specific empirical examples of subcultural subjects and, finally, we shall address the potential for micro co-production.

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